We all love great leaders. We’re attracted to them in life and in business. But we don’t often have great leaders in our organizations. Development and training are often thrown around as the same thing, but Think GREAT leadership coach and speaker, Erik Therwanger, is passionate about differentiating the two terms. In today’s episode, we talk with Erik as he offers some insight on developing leaders at all levels of an organization instead of simply managing and training employees.


Shownotes


Sponsor

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Erik Therwanger

Founder & President

http://thinkgreat90.com

Erik Therwanger is one of the nation’s leading thinkers on issues of personal growth, professional development, and organizational excellence. Understanding the challenges faced by businesses striving for greater results, Erik focuses on the skills he honed in the U.S. Marine Corps, the financial services industry, and the entertainment industry, to impact growth-oriented companies and their teams.

Erik is the Founder and President of Think GREAT, LLC, a specialized consulting firm focused on accomplishing corporate goals through a unique combination of leadership, team building and sales training. Erik draws on his combined twenty years of experience in the military, an executive business leader, and dynamic presenter to help organizations achieve greater results.


Tory Kalousek

Senior Social Media Strategist

@earthtobrides Tory Kalousek

With a background in Digital Marketing, Tory is a Senior Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Big brands do a lot of creative, fun things on social media. Even though small businesses don’t often have the big budget for content like photo and video shoots, there are pieces that we can all take from the big brands’ social media and bring to our businesses. In today’s episode, we talk about some specific campaigns we love and the common thread amongst a lot of the big name brands when it comes to the type of social content they post.


Shownotes


Sponsor

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Jordan Preston

Social Media Strategist

@jordancpreston

Jordan joined the Hubbard Interactive team in 2018 as a Social Media Strategist. With a background in digital marketing and account management, he is passionate about creating a consistent experience for his clients, while using the power of digital to develop effective marketing strategies to meet their business goals. While not busy at work, you can find Jordan catching live music, cheering on his beloved Minnesota sports teams (despite all of the heartbreak), or sampling the Twin Cities’ best taco spots. #TacoTuesday


Meghan Bergman

Social Media Strategist

@meghanracquel Meghan Bergman

Meghan joined the Hubbard Interactive team as a Social Media Strategist in 2018. She leverages her background in marketing, content creation, and blogging to make a digital impact for her clients across many different brand categories. Hailing from the University of Wisconsin-Madison School of Journalism, Meghan capitalizes on her writing and communications skills to produce creative campaigns, build meaningful relationships with others, and work effectively with her clients. Fueled by coffee, she finds herself consistently staying on top of the latest social media trends and always looking for her next project. When not scrolling through her many social feeds, you can most likely find Meghan working out at the gym, or whipping up a deliciously healthy meal. She is passionate about health and fitness, and recently became certified as a personal trainer.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Event marketing presents some unique and exciting challenges for businesses and marketers. Especially if the event is not your own – like the great Minnesota get-together. Our team manages a couple business’s social media efforts during the Minnesota State Fair, and with the state fair starting this week, we take some time in this episode to talk about marketing individual businesses within a large-scale event.


Shownotes


Sponsor

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Tory Kalousek

Senior Social Media Strategist

@earthtobrides Tory Kalousek

With a background in Digital Marketing, Tory is a Senior Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Facebook, Instagram and Snapchat recently announced new features – some are already rolling out and some will be coming to users soon. Some of the changes look to be really good for brands and business pages and others are more focused toward consumers. In today’s episode, we run through several changes coming to the social networks and talk about what each one means for consumers and businesses.


Shownotes


Sponsor

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Isabella Dotzler

Social Media Strategist

@dip.n.dotz Isabella Dotzler

After graduating summa cum laude from St. Catherine University in December 2016, Isabella joined the Hubbard Interactive team ready to put her Communications, Marketing, and Graphic Design studies to use. While in school, she ran numerous social media accounts for foundations (one funded by Paris Hilton’s grandpa – yes, you read that right) and local nonprofits. Isabella started as a Social Media Coordinator, and has since moved to the role of Social Media Strategist with Hubbard Interactive. In that time she has created targeted content and paid social advertising for over 20+ industry-diverse clients. She also aides in the creative design process with her extensive Photoshop background. When she’s not working, Isabella can be found enjoying a good cup of coffee, participating in the Twin Cities foodie/art scene, and jamming out to various kinds of music. Not country though, sorry not sorry.


Sam Franco

Social Media Strategist

@samantha593 Sam Franco

After graduating from Winona State University in 2015, Sam accumulated vast knowledge in healthcare and retail marketing industries through various digital marketing positions. Sam’s Social Media Strategist position at Hubbard Interactive allows her to passionately problem solve within client’s brand standards and social media marketing needs. Sam applies her background in photography to many of the brands she manages, while constantly looking for new creative ideas to reach audiences in the ever-changing digital marketing world.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Smart speakers – like the Amazon Echo line, Google Home products, and others – have taken over our technology landscape very quickly. They are very convenient devices to have at home, and provide a new way for consumers to take in media and interact with brands. In this episode, we talk with Jeremy Sinon and William White from Hubbard Radio about their findings with smart speakers and where they think the technology is going.


Shownotes


Sponsor

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Jeremy Sinon

VP of Digital Strategy, Hubbard Radio

Jeremy Sinon is the VP of Digital Strategy for Hubbard Radio. A digital professional since the mid-90’s, Jeremy has seen everything from the dot-com-boom to the birth of Social Media, Mobile Apps and more. Coming from a design background, Jeremy approaches every digital problem with thinking about the user experience first and foremost. His ability to look toward the future and plan for what’s to come has helped Hubbard get ahead of the game on many modern-day digital challenges. In recent years, Jeremy was the primary force behind Hubbard designing and building their own proprietary streaming platform, mobile app and listening rewards platform.


William White

Senior Developer, Hubbard Radio

@williamekwhite @williamekwhite

William is the Senior Developer for Hubbard Radio. William leads the development team for Hubbard Radio corporate, creating and maintaining a variety of websites and applications used throughout the entire company and by the public. Focusing on mostly open source technologies, his team creates platforms for Web and Mobile App usage and they have been an early adopter of smart speaker customization development. When not focusing on technology at work, he is often found installing and geeking out on the latest IoT device in his home.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Her Spirit Vodka is a new local Minnesota vodka brand that is trying to change the world. Not only is the vodka “scary smooth”, but the company has an ambitious goal of giving back to the community. Owner, Kjersten Merila joins us in this episode to talk about how Her Spirit came to be, why they give so much back to women entrepreneurs, and the joys & struggles of owning your own business.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Kjersten Merila

Owner + Co-founder, Her Spirit

@herspiritvodka @herspiritvodka http://herspiritvodka.com

Brand new to the spirits industry, Kjersten Merila is already shaking things up…over ice. Vodka’s the game, Her Spirit’s the name. Kjersten, Owner and Co-founder of Her Spirit, believes the achievement of starting her own company and working on Her Spirit is incredible, but is outweighed by the rewarding feeling of contributing. 50% of the profits from Her Spirit will be given back to female entrepreneurs. Kjersten’s goal was to create something bigger than herself and have fun doing it. When she’s not out creating a buzz for Her Spirit, she works full time in the Healthcare industry, spends time with her rescue pup, and works with her husband on how to take the Her Spirit brand to the next level. Her Spirit Vodka is now available throughout Minnesota with more states coming soon!


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Her Spirit Vodka is a new local Minnesota vodka brand that is trying to change the world. Not only is the vodka “scary smooth”, but the company has an ambitious goal of giving back to the community. Owner, Kjersten Merila joins us in this episode to talk about how Her Spirit came to be, why they give so much back to women entrepreneurs, and the joys & struggles of owning your own business.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Kjersten Merila

Owner + Co-founder, Her Spirit

@herspiritvodka @herspiritvodka http://herspiritvodka.com

Brand new to the spirits industry, Kjersten Merila is already shaking things up…over ice. Vodka’s the game, Her Spirit’s the name. Kjersten, Owner and Co-founder of Her Spirit, believes the achievement of starting her own company and working on Her Spirit is incredible, but is outweighed by the rewarding feeling of contributing. 50% of the profits from Her Spirit will be given back to female entrepreneurs. Kjersten’s goal was to create something bigger than herself and have fun doing it. When she’s not out creating a buzz for Her Spirit, she works full time in the Healthcare industry, spends time with her rescue pup, and works with her husband on how to take the Her Spirit brand to the next level. Her Spirit Vodka is now available throughout Minnesota with more states coming soon!


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Google recently announced some big changes for their AdWords service and other advertising tools. In an attempt to simplify what they offer, Google is renaming product, discontinuing other products, and changing interfaces for advertisers. In today’s episode, we give you a primer on Google AdWords and other advertising tools by Google as well as talk about the changes coming soon to those tools and what that means for marketers as well as businesses who advertise with Google.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Jayna Anderson

Senior Digital Sales Strategist

@jaynaanderson_

Jayna Anderson is the Senior Digital Sales Strategist at 2060 Digital. Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of digital media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social & digital media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future.


Sam O’Byrne

Digital Brand Strategist

@im_just_sam

Sam O’Byrne is a Digital Brand Strategist at Hubbard Interactive. Since finishing school at the University of Minnesota, Sam has become an experienced digital strategist with over 10 years of planning, creating, and executing digital solutions. Sam has extensive experience working with businesses, government organizations, public health initiatives and non-profits from fortune 500s to tiny mom and pop bakeries. Sam holds certifications from Google in AdWords and analytics as well as various other certifications from Bing, Microsoft and Hubspot.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


In recent news, Instagram rolled out their new dedicated video platform called IGTV. This rollout allows for longer, vertical videos on the social media platform that used to be just for photos. In this episode, we discuss the new video platform – what it is, how businesses can use it, and how it will fare against other networks like YouTube & Snapchat.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Isabella Dotzler

Social Media Strategist

@dip.n.dotz Isabella Dotzler

After graduating summa cum laude from St. Catherine University in December 2016, Isabella joined the Hubbard Interactive team ready to put her Communications, Marketing, and Graphic Design studies to use. While in school, she ran numerous social media accounts for foundations (one funded by Paris Hilton’s grandpa – yes, you read that right) and local nonprofits. Isabella started as a Social Media Coordinator, and has since moved to the role of Social Media Strategist with Hubbard Interactive. In that time she has created targeted content and paid social advertising for over 20+ industry-diverse clients. She also aides in the creative design process with her extensive Photoshop background. When she’s not working, Isabella can be found enjoying a good cup of coffee, participating in the Twin Cities foodie/art scene, and jamming out to various kinds of music. Not country though, sorry not sorry.


Eric Sanchez

Social Media Strategist

@urksanchez

While attending Augsburg College, Eric began working in the field of Marketing at Nike, Inc. As a Product Presentation Manager & Social Media Specialist, he provided premium consumer services support by monitoring and responding to inbound service-related messages in a variety of Nike communities via social media & email. Throughout his career, Eric has been working with cross-functional teams to approach Digital Marketing in a way that pushes boundaries and connections. He has a deep understanding of marketing initiatives, software services, web properties and social events. As an influencer himself, he enjoys the digital engagement between products and content creation. Originally from Brownsville, Texas, while not busy at work, Eric competes in summer volleyball & Road Races while spending the remainder of his off time with his black lab named Cooper.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


If you are looking to take your social media knowledge from a pastime to a career, this is the episode for you. It’s not just about being able to get likes – you need to know how to plan, create, schedule and analyze your social media channels. In this episode, we meet with college students and Hubbard interns Maddie Fetters and Ashley Getting on how they picked their majors and the path they took to work in the advertising field.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Ashley Getting

Social Media Intern

Ashley Getting is currently a senior at Winona State University and a Social Media Intern at Hubbard Interactive. She is majoring in Advertising with a minor in Public Relations. As a student and fresh face to Hubbard Interactive, she enjoys being detail-oriented and creating new content. While being at Winona, she has become an active member and Vice President of Social Media for the National Society of Collegiate Scholars. Ashley is also a member and President of AdFed at Winona. Ashley’s passions are spending time with friends and family, enjoying delicious meals, and discovering new music.


Maddie Fetters

Social Media Intern

Maddie Fetters is currently a senior at Iowa State University majoring in Advertising. She’s a member of Kappa Kappa Gamma sorority and served as Vice President of Public Relations on the Collegiate Panhellenic Council on campus. Originally from Faribault, Minnesota, she is now a Social Media Intern at Hubbard Interactive living in Minneapolis for the summer. She aspires to become a copywriter one day. In her spare time, she enjoys going for runs and finding new documentaries to watch on Netflix.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).