Getting your website found online can be a tough task. Between competitors and search engine algorithms, what’s the best strategy for website content? In this episode we talk with Alex and Jason from Brandography about how to optimize your SEO efforts and keep your website relevant and up-to-date.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Jason Dailey

CEO

Leading Brandography, an award-winning digital marketing company recognized for innovation, Jason Dailey is well accomplished in identifying, launching, and elevating the success of new business concepts.

Sound business savvy, an entrepreneurial spirit, and a ferocious work ethic is native to Jason Dailey. Upon graduation from the Univ of WI – Madison, Jason pursued an entrepreneurial track, leading multiple successful ventures and overseeing operations for other organizations prior to launching Brandography.

Jason’s integrated model for Brandography represents a comprehensive marketing approach adhering to latest and best SEO practices. Brandography provides website and app design and development, marketing strategy, brand creation and deployment, videography and photography, content marketing, and ongoing marketing including pay per click, managed ad placements, social media, and technical SEO. Tracking and reporting of marketing strategies is key in supporting a responsive marketing approach.

Deeply respecting every business Brandography serves, Jason has woven into the philosophy of his organization and team the awareness that they do not just market products and services – they partner with the individuals behind those businesses which represent dreams fulfilled, investment of capital, hard work, the financial security for many individuals, and the collective strength of the business community as a whole.


Alex Wolfgram

Digital Marketing Specialist

Alex is a Digital Marketing Specialist focused on SEO and SEM. He has helped numerous clients in various spaces including e-commerce, small to medium size businesses, education, and government and is a sought-after contributor to multiple online industry forums.

Having started his career in Asia, Alex is experienced in helping companies build websites and expanding their online marketing presence to Western audiences. After getting his MA in Taiwan and finishing his travels to more than 20 countries, Alex moved back to his home state of Minnesota where he has since joined Brandography as a Digital Strategist focused on Google AdWords, SEO, and overall online paid advertising.


Ruth Tambornino

Digital Brand Strategist

Ruth Tambornino is the Digital Brand Strategist at Hubbard Interactive, Hubbard’s Digital Agency. Prior to joining Hubbard Interactive, she Senior Manager of Field Strategy at Dex Media. Her role at Dex included bringing new digital products to market, training marketing consultants and working with key client accounts. In addition to Dex Media, Ruth spent a year working with a start up software company as Director of Sale Enablement. Ruth has over 10 years of experience in digital marketing. A former small business owner and Real Estate professional, Ruth understands the challenges business owners face. Her professional focus is to educate business owners on the importance of digital marketing. With solid understanding of messaging and digital platforms, Ruth has worked with 100’s of clients locally and nationally, impacting their business in a positive way. Areas of expertise include PPC, SEO, Digital Display, Websites and Mobile platforms. Over the course of her career, Ruth has received several awards for sales and training. She is certified in Google AdWords and is currently completing her business degree at Saint Mary’s University. She is also on the Board of Directors for Alliance of Women in Media.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


In an industry that includes giant hotel chains and hyper-individual vacation rentals, how do you navigate the changing climate of the travel and hospitality arena? GrandStay Hospitality is a growing national chain of hotels that has a unique focus on local community features. In this episode we talk with the marketing team from GrandStay about their marketing strategies and tactics as they continue to learn and improve their hotel offerings while pushing forward in the digital space.


Shownotes


Sponsors

Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Sam Franco

Social Media Strategist

@samantha593 Sam Franco

After graduating from Winona State University in 2015, Sam accumulated vast knowledge in healthcare and retail marketing industries through various digital marketing positions. Sam’s Social Media Strategist position at Hubbard Interactive allows her to passionately problem solve within client’s brand standards and social media marketing needs. Sam applies her background in photography to many of the brands she manages, while constantly looking for new creative ideas to reach audiences in the ever-changing digital marketing world.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).