Her Spirit Vodka is a new local Minnesota vodka brand that is trying to change the world. Not only is the vodka “scary smooth”, but the company has an ambitious goal of giving back to the community. Owner, Kjersten Merila joins us in this episode to talk about how Her Spirit came to be, why they give so much back to women entrepreneurs, and the joys & struggles of owning your own business.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Kjersten Merila

Owner + Co-founder, Her Spirit

@herspiritvodka @herspiritvodka http://herspiritvodka.com

Brand new to the spirits industry, Kjersten Merila is already shaking things up…over ice. Vodka’s the game, Her Spirit’s the name. Kjersten, Owner and Co-founder of Her Spirit, believes the achievement of starting her own company and working on Her Spirit is incredible, but is outweighed by the rewarding feeling of contributing. 50% of the profits from Her Spirit will be given back to female entrepreneurs. Kjersten’s goal was to create something bigger than herself and have fun doing it. When she’s not out creating a buzz for Her Spirit, she works full time in the Healthcare industry, spends time with her rescue pup, and works with her husband on how to take the Her Spirit brand to the next level. Her Spirit Vodka is now available throughout Minnesota with more states coming soon!


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Google recently announced some big changes for their AdWords service and other advertising tools. In an attempt to simplify what they offer, Google is renaming product, discontinuing other products, and changing interfaces for advertisers. In today’s episode, we give you a primer on Google AdWords and other advertising tools by Google as well as talk about the changes coming soon to those tools and what that means for marketers as well as businesses who advertise with Google.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Jayna Anderson

Senior Digital Sales Strategist

@jaynaanderson_

Jayna Anderson is the Senior Digital Sales Strategist at 2060 Digital. Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of digital media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social & digital media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future.


Sam O’Byrne

Digital Brand Strategist

@im_just_sam

Sam O’Byrne is a Digital Brand Strategist at Hubbard Interactive. Since finishing school at the University of Minnesota, Sam has become an experienced digital strategist with over 10 years of planning, creating, and executing digital solutions. Sam has extensive experience working with businesses, government organizations, public health initiatives and non-profits from fortune 500s to tiny mom and pop bakeries. Sam holds certifications from Google in AdWords and analytics as well as various other certifications from Bing, Microsoft and Hubspot.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


In recent news, Instagram rolled out their new dedicated video platform called IGTV. This rollout allows for longer, vertical videos on the social media platform that used to be just for photos. In this episode, we discuss the new video platform – what it is, how businesses can use it, and how it will fare against other networks like YouTube & Snapchat.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Isabella Dotzler

Social Media Strategist

@dip.n.dotz Isabella Dotzler

After graduating summa cum laude from St. Catherine University in December 2016, Isabella joined the Hubbard Interactive team ready to put her Communications, Marketing, and Graphic Design studies to use. While in school, she ran numerous social media accounts for foundations (one funded by Paris Hilton’s grandpa – yes, you read that right) and local nonprofits. Isabella started as a Social Media Coordinator, and has since moved to the role of Social Media Strategist with Hubbard Interactive. In that time she has created targeted content and paid social advertising for over 20+ industry-diverse clients. She also aides in the creative design process with her extensive Photoshop background. When she’s not working, Isabella can be found enjoying a good cup of coffee, participating in the Twin Cities foodie/art scene, and jamming out to various kinds of music. Not country though, sorry not sorry.


Eric Sanchez

Social Media Strategist

@urksanchez

While attending Augsburg College, Eric began working in the field of Marketing at Nike, Inc. As a Product Presentation Manager & Social Media Specialist, he provided premium consumer services support by monitoring and responding to inbound service-related messages in a variety of Nike communities via social media & email. Throughout his career, Eric has been working with cross-functional teams to approach Digital Marketing in a way that pushes boundaries and connections. He has a deep understanding of marketing initiatives, software services, web properties and social events. As an influencer himself, he enjoys the digital engagement between products and content creation. Originally from Brownsville, Texas, while not busy at work, Eric competes in summer volleyball & Road Races while spending the remainder of his off time with his black lab named Cooper.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).