Social Media Week on NYC was huge with lots of big name speakers and sessions dedicated to all facets of social media. Jayna Wilcox from the Hubbard Interactive team attended and had a blast. She got to hear from Seth Godin, Hope Cowan – Director of Creative at Facebook, Nina Mishkin – Content Strategy Lead at Twitter, Raashi Rosenberger – Branding Marketer at Google, and so much more. We chatted with her about the experience and what she learned to find out what we should be focusing on with social media marketing in 2019.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Jayna Wilcox

Senior Digital Sales Strategist

@jaynaanderson_

Jayna Wilcox is the Senior Digital Sales Strategist at 2060 Digital. Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of digital media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social & digital media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


When teen sisters Isabel and Caroline Bercaw (ages 18 and 17) started making bath bombs in their basement a few years ago, little did they know their hobby would turn into a booming business. We sat down with them to talk about how they got started and what they’ve done to grow and succeed as entrepreneurs.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Isabel & Caroline Bercaw

@dabombfizzers https://www.dabombfizzers.com/

When teen sisters Isabel and Caroline Bercaw (ages 18 and 17) started making bath bombs in their basement a few years ago, little did they know their hobby would turn into a booming business. Guided by the belief that everyone loves surprises, they created a line of bath fizzers that each have something fun inside. Toys, charms, messages and jewelry are just a few of the items you’ll find inside their products. Since Da Bomb® became an official business in April 2015, these sisterpreneurs™ have somehow managed to juggle school and friends, while standing at the helm of a company that now produces over 700,000 bath bombs per month (and various other bath and body products), and employs 150 people in their community. Each fragrant fizzer is handmade in Minneapolis using just a few simple ingredients, and proceeds from the sale of the Earth Bomb go to organizations that support clean water for communities in Africa. Isabel and Caroline’s first book, FIZZ BOOM BATH!, is available in stores and on amazon.com.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


A brand focused on empowering women to create, collaborate and cultivate a career, members of the team attended the Create & Cultivate conference in New York City in early May. The event featured panels with social media influencers, business founders, venture capitalists, plus a killer keynote from Martha Stewart. Rebecca, Missy and Tory packed up and headed to Brooklyn to network, gain insights and more importantly, inspiration from female entrepreneurs.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Tory Kalousek

Senior Social Media Strategist

@earthtobrides Tory Kalousek

With a background in Digital Marketing, Tory is a Senior Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.


Rebecca Enrooth

Digital Project Manager

@enrooth Rebecca Enrooth

As the Digital Project Manger for Hubbard Interactive, Rebecca Enrooth is the primary contact for executing complex projects, digital and promotional campaigns. She provides oversight and guidance to cross-functional teams and is responsible for project execution and delivery. With a background in political arena, she has had the opportunity to work on unique projects for the Consortium Women Leaders in Public Service and United States Senator Amy Klobuchar. She hold a BA from St. Catherine’s University in Government Studies and a Mini MBA from University of St. Thomas in Executive Leadership and Operational Management.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Part 2 of our conversation with Kenneth “Shark” Kinney. Part 1 was episode 83, so go back and listen to the first half and come back to this one. Keeping up with trends in digital marketing can be a full-time job because everything changes so quickly. Then implementing strategies and tactics for your business based on what’s new is a whole different beast. Luckily there are people like Shark out there to help us stay on top of trends and look toward the future with our marketing. Kenneth “Shark” Kinney is creative marketer, podcaster, speaker, consultant and growth executive. In this episode we chat with Shark about where things like blockchain, AR, VR, email marketing and more are at right now and where they are going this year. Our conversation with Shark was full of great insight and things to chew on.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Shark

https://www.asharksperspective.com/

Kenneth (Shark) Kinney, is a highly accomplished and creative marketer, consultant, and speaker.  He’s lead national campaigns working with brands including AT&T, Target, FedEx, Toyota, Panera, and Verizon. He is host of “A Shark’s Perspective” podcast featuring experts and thought leaders in marketing.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Keeping up with trends in digital marketing can be a full-time job because everything changes so quickly. Then implementing strategies and tactics for your business based on what’s new is a whole different beast. Luckily there are people like Shark out there to help us stay on top of trends and look toward the future with our marketing. Kenneth “Shark” Kinney is creative marketer, podcaster, speaker, consultant and growth executive. In this episode we chat with Shark about where things like Facebook, influencer marketing, video, and chat bots are at right now and where they are going this year. Our conversation with Shark was full of great insight and things to chew on, so this is part 1.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Shark

https://www.asharksperspective.com/

Kenneth (Shark) Kinney, is a highly accomplished and creative marketer, consultant, and speaker.  He’s lead national campaigns working with brands including AT&T, Target, FedEx, Toyota, Panera, and Verizon. He is host of “A Shark’s Perspective” podcast featuring experts and thought leaders in marketing.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).