If you are looking to take your social media knowledge from a pastime to a career, this is the episode for you. It’s not just about being able to get likes – you need to know how to plan, create, schedule and analyze your social media channels. In this episode, we meet with college students and Hubbard interns Maddie Fetters and Ashley Getting on how they picked their majors and the path they took to work in the advertising field.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Ashley Getting

Social Media Intern

Ashley Getting is currently a senior at Winona State University and a Social Media Intern at Hubbard Interactive. She is majoring in Advertising with a minor in Public Relations. As a student and fresh face to Hubbard Interactive, she enjoys being detail-oriented and creating new content. While being at Winona, she has become an active member and Vice President of Social Media for the National Society of Collegiate Scholars. Ashley is also a member and President of AdFed at Winona. Ashley’s passions are spending time with friends and family, enjoying delicious meals, and discovering new music.


Maddie Fetters

Social Media Intern

Maddie Fetters is currently a senior at Iowa State University majoring in Advertising. She’s a member of Kappa Kappa Gamma sorority and served as Vice President of Public Relations on the Collegiate Panhellenic Council on campus. Originally from Faribault, Minnesota, she is now a Social Media Intern at Hubbard Interactive living in Minneapolis for the summer. She aspires to become a copywriter one day. In her spare time, she enjoys going for runs and finding new documentaries to watch on Netflix.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


In today’s society, our reliance on social media can have a detrimental effect on our mental health. According to comScore’s 2017 Cross Platform Future in Focus report, the average American adult (18+) spends 2 hours, 51 minutes on their smartphone every day. On today’s episode we focus on how to disconnect yourself from social media and ways to practice mindfulness and self care in the workplace and at home.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Adriana Velez

Social Media Coordinator

@sincerely_ami Adriana Velez

With a career path that has so far been more confusing than the plot line of a Telenovela, Adriana brings knowledge from multiple areas of digital marketing. She graduated from the University of St. Thomas with a degree in Business Law and was a cheerleader during her time there. As a Social Media Coordinator at Hubbard Interactive, she brings company voices to life through social media content. With multiple HubSpot certifications and knowledge in Inbound Marketing, she knows the importance of lead nurturing. With passion for all things email, she is able to take a hands-off approach to engaging with customers and nurturing leads as they go through the buyer’s journey. When she isn’t geeking out over digital marketing you can find her blogging about mental health, capturing her trendy life living in North Loop, and taking pictures of her dog and cat.


Anna Johnson

Social Media Coordinator

@the_butterflypath Anna Johnson

A recent college grad (University of Wisconsin-River Falls) in marketing communications with a minor in business communications, Anna Johnson started my own brand called Just Anna. She also branded her non-profit, The Butterfly Path, that launch this past November where she helps others in her community with mental health. If Anna’s not at work, talking social media, or helping others brand their business, she can be found drinking endless cups of coffee or shopping at local businesses.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).