Kemps is a big name in dairy in the midwest, and they are always coming out with new products and finding the best ways to communicate with their customers. In this episode we talk to Addie Dunker, who runs all social media channels for Kemps, about what it’s like to market in the food industry.


Shownotes


Sponsor

Popped Corn

Sue launched PoppedCorn with one goal in mind – Creating and offering the best locally popped fresh popcorn and fudge on the planet.

Sue, Anna and Marcus have created over 70 unique and delicious flavors.  Every holiday brings something special and a taste reflecting the season.

Visit poppedcorn.com to see the flavors and order yours today!



On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Addie Dunker

Social Media Community Specialist, Kemps

Addie Dunker

After attending St. Cloud State University for Relational Communication Studies and Community Health Addie made the move to the Twin Cities to officially start her career in marketing. She began with a small digital marketing agency as a Social Media Manager. Working for a smaller agency gave her hands on experience and continual opportunities to learn and grow. After two years and one promotion she was ready to take her career to the next level and accepted a position in the marketing department for Kemps as the Social Media Community Manager. She is honored to work for such a beloved and dedicated Midwest brand. Being a Midwest girl at heart, in her free time Addie enjoys anything and everything involving the great outdoors— hiking and camping to name a couple, and exploring all that the twin cities has to offer.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


On this episode our guest host Adriana sat down with makers from the Great Lakes to the Great Plains at the recent MNBloggerBash event hosted at Rose & Loon. We wanted to know how these makers got their start and how they transitioned from side hustle to full on career, how do they advertise with small budgets, and what advice they’d give to someone wanting to make the leap to pursuing their passion projects.


Featured Makers


Shownotes


Sponsor

Popped Corn

Sue launched PoppedCorn with one goal in mind – Creating and offering the best locally popped fresh popcorn and fudge on the planet.

Sue, Anna and Marcus have created over 70 unique and delicious flavors.  Every holiday brings something special and a taste reflecting the season.

Visit poppedcorn.com to see the flavors and order yours today!



On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Adriana Velez

Social Media Coordinator

@sincerely_ami Adriana Velez

With a career path that has so far been more confusing than the plot line of a Telenovela, Adriana brings knowledge from multiple areas of digital marketing. She graduated from the University of St. Thomas with a degree in Business Law and was a cheerleader during her time there. As a Social Media Coordinator at Hubbard Interactive, she brings company voices to life through social media content. With multiple HubSpot certifications and knowledge in Inbound Marketing, she knows the importance of lead nurturing. With passion for all things email, she is able to take a hands-off approach to engaging with customers and nurturing leads as they go through the buyer’s journey. When she isn’t geeking out over digital marketing you can find her blogging about mental health, capturing her trendy life living in North Loop, and taking pictures of her dog and cat.


Pet photos and videos are arguably the cutest content on social media. But what happens when there’s an emergency situation with a pet family member? Animal Emergency & Referral Center of Minnesota has been around for over 40 years for those situations. They care for a wide variety of animals and offer many specialists and therapies. In this episode we chat with Heidi, the marketing director from Animal Emergency & Referral Center of Minnesota about their online presence. She talks about how they balance education, awareness, cute animals, and everything that comes with emergency pet care both in person and online.


Shownotes


Sponsor

Popped Corn

Sue launched PoppedCorn with one goal in mind – Creating and offering the best locally popped fresh popcorn and fudge on the planet.

Sue, Anna and Marcus have created over 70 unique and delicious flavors.  Every holiday brings something special and a taste reflecting the season.

Visit poppedcorn.com to see the flavors and order yours today!



On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Heidi Brenegan

Chief Marketing Officer, AERC

Heidi Brenegan

Heidi Brenegan has worked within the veterinary profession for over thirty years, and in her current role at Animal Emergency & Referral Center of Minnesota for fourteen years. AERC is the only locally-owned emergency and specialty veterinary hospital in Minnesota. In her role as Chief Marketing Officer, Heidi assumes creative control of all of AERC’s marketing – whether directed towards pet owners or veterinarians. She very much enjoys marrying the hospital’s distinct, fun brand with content and visuals to create marketing campaigns for a variety of channels that garner attention and stand out from the crowd. She loves her job and feels very grateful that she has the privilege of working with the amazing veterinary professionals at AERC.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


At our latest Hubbard Digital Academy we sat down with several business owners and marketers to chat about what they do to market their businesses on social media and other digital platforms. From brand new products to home inspectors to government to clothing and fabrics, we really enjoyed hearing what people are marketing and how different platforms are performing.


Featured Businesses


Shownotes


Sponsor

Popped Corn

Sue launched PoppedCorn with one goal in mind – Creating and offering the best locally popped fresh popcorn and fudge on the planet.

Sue, Anna and Marcus have created over 70 unique and delicious flavors.  Every holiday brings something special and a taste reflecting the season.

Visit poppedcorn.com to see the flavors and order yours today!



On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Ruth Tambornino

Digital Brand Strategist

Ruth Tambornino is the Digital Brand Strategist at Hubbard Interactive, Hubbard’s Digital Agency. Prior to joining Hubbard Interactive, she Senior Manager of Field Strategy at Dex Media. Her role at Dex included bringing new digital products to market, training marketing consultants and working with key client accounts. In addition to Dex Media, Ruth spent a year working with a start up software company as Director of Sale Enablement. Ruth has over 10 years of experience in digital marketing. A former small business owner and Real Estate professional, Ruth understands the challenges business owners face. Her professional focus is to educate business owners on the importance of digital marketing. With solid understanding of messaging and digital platforms, Ruth has worked with 100’s of clients locally and nationally, impacting their business in a positive way. Areas of expertise include PPC, SEO, Digital Display, Websites and Mobile platforms. Over the course of her career, Ruth has received several awards for sales and training. She is certified in Google AdWords and is currently completing her business degree at Saint Mary’s University. She is also on the Board of Directors for Alliance of Women in Media.


Sam O’Byrne

Digital Brand Strategist

@im_just_sam

Sam O’Byrne is a Digital Brand Strategist at Hubbard Interactive. Since finishing school at the University of Minnesota, Sam has become an experienced digital strategist with over 10 years of planning, creating, and executing digital solutions. Sam has extensive experience working with businesses, government organizations, public health initiatives and non-profits from fortune 500s to tiny mom and pop bakeries. Sam holds certifications from Google in AdWords and analytics as well as various other certifications from Bing, Microsoft and Hubspot.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Return-on-investment. You want to show it. Your clients want to see it. Your boss is asking you for it. How do you show what’s working and what’s not? In this panel from our recent Hubbard Digital Academy, we meet with the marketing teams from the Minnesota Vikings, Mall of America, Anytime Fitness & Land O’Lakes to tell how they track results and how to best display/share them with your team.


Sponsor

Popped Corn

Sue launched PoppedCorn with one goal in mind – Creating and offering the best locally popped fresh popcorn and fudge on the planet.

Sue, Anna and Marcus have created over 70 unique and delicious flavors.  Every holiday brings something special and a taste reflecting the season.

Visit poppedcorn.com to see the flavors and order yours today!



On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Steve Goldstein

Director of Digital Sales - Hubbard Radio

Leading a Washington, DC-based team that creates digital marketing programs across the United States, Steve has a 25+ year track record of sales and sales management success in both traditional and digital media. Steve lives in the DC suburbs with his wife and two sons.


Sara Johnson

Integrated Marketing Manager, Mall of America

As an Integrated Marketing Manager at Mall of America, Sara assists in developing and executing integrated marketing strategies at a local, regional and national scale.


Felicia Johnson

Social Media Manager- Minnesota Vikings

Felicia Johnson is in her third season as the Social Media Manager for the Minnesota Vikings. She helps oversee paid social media, assists with channel strategy and helps create content for Instagram, Snapchat, Twitter, Facebook and Vikings.com.


Kristen Pechacek

Digital Marketing Director - Self Esteem Brands

Kristen is the Digital Marketing Director at Self Esteem Brands, home of Entrepreneur’s Top Global Franchise, Anytime Fitness, and promising newcomers Waxing the City and Basecamp Fitness.


Brad Boldenow

Data Analyst - Land O'Lakes

Brad is a Data Analyst for Land O’Lakes. He works alongside digital marketers and communicators helping interpret digital data to assist in creating memorable experiences for Land O’Lakes audiences.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


It seems like a new article or story comes out every week about how the shopping mall is dying. While that may be true for some malls, Mall of America is a thriving shopping mall. They succeed by making the mall a destination and an experience with over 500 retailers, an amusement park, and 50 restaurants. The marketing team at Mall of America is 40 people taking advantage of social media and digital marketing as well as radio and TV advertising. In this episode we talk to Sara Johnson from Mall of America about what they do to build such a unique and special experience, what it takes to manage so many partners, and what happens when there is a PR crisis.


Shownotes


Sponsor

Popped Corn

Sue launched PoppedCorn with one goal in mind – Creating and offering the best locally popped fresh popcorn and fudge on the planet.

Sue, Anna and Marcus have created over 70 unique and delicious flavors.  Every holiday brings something special and a taste reflecting the season.

Visit poppedcorn.com to see the flavors and order yours today!



On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Sara Johnson

Integrated Marketing Manager, Mall of America

As an Integrated Marketing Manager at Mall of America, Sara assists in developing and executing integrated marketing strategies at a local, regional and national scale.


Tory Kalousek

Senior Social Media Strategist

@earthtobrides Tory Kalousek

With a background in Digital Marketing, Tory is a Senior Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.


Life is not all about work. We all have hobbies and passions outside of our 9-5. What happens when you want to take that side hustle to the next level and start marketing and promoting it? In this episode we sit down with several members of the Hubbard Interactive team about their projects outside of work and what they do to grow them.


Guest Side Hustles


Shownotes


Sponsor

Popped Corn

Sue launched PoppedCorn with one goal in mind – Creating and offering the best locally popped fresh popcorn and fudge on the planet.

Sue, Anna and Marcus have created over 70 unique and delicious flavors.  Every holiday brings something special and a taste reflecting the season.

Visit poppedcorn.com to see the flavors and order yours today!



On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Meghan Bergman

Social Media Strategist

@meghanracquel Meghan Bergman

Meghan joined the Hubbard Interactive team as a Social Media Strategist in 2018. She leverages her background in marketing, content creation, and blogging to make a digital impact for her clients across many different brand categories. Hailing from the University of Wisconsin-Madison School of Journalism, Meghan capitalizes on her writing and communications skills to produce creative campaigns, build meaningful relationships with others, and work effectively with her clients. Fueled by coffee, she finds herself consistently staying on top of the latest social media trends and always looking for her next project. When not scrolling through her many social feeds, you can most likely find Meghan working out at the gym, or whipping up a deliciously healthy meal. She is passionate about health and fitness, and recently became certified as a personal trainer.


Katie Mullenbach

Social Media Coordinator

@katiemullenbach Katie Mullenbach

Katie Mullenbach is a Social Media Coordinator for Hubbard Interactive. She graduated from the University of Minnesota with a Strategic Communication degree and minor in Anthropology. She loves staying in the loop with current events and social media trends that are evolving daily. She thrives while collaborating with her team of Social Media Strategist’s to bring clients the very best engaging campaigns and creative content. Katie uses her experience in Anthropology to put herself in consumer’s shoes to understand what should be said or visually expressed to encourage action. Having previously worked in social media and print media, Katie is always eager to learn new techniques and tools. You can say writing and music are her “fortés.” On the weekends you can find her DJ’ing with friends or performing in Downtown Minneapolis.


Adriana Velez

Social Media Coordinator

@sincerely_ami Adriana Velez

With a career path that has so far been more confusing than the plot line of a Telenovela, Adriana brings knowledge from multiple areas of digital marketing. She graduated from the University of St. Thomas with a degree in Business Law and was a cheerleader during her time there. As a Social Media Coordinator at Hubbard Interactive, she brings company voices to life through social media content. With multiple HubSpot certifications and knowledge in Inbound Marketing, she knows the importance of lead nurturing. With passion for all things email, she is able to take a hands-off approach to engaging with customers and nurturing leads as they go through the buyer’s journey. When she isn’t geeking out over digital marketing you can find her blogging about mental health, capturing her trendy life living in North Loop, and taking pictures of her dog and cat.


Eric Sanchez

Social Media Strategist

@urksanchez

While attending Augsburg College, Eric began working in the field of Marketing at Nike, Inc. As a Product Presentation Manager & Social Media Specialist, he provided premium consumer services support by monitoring and responding to inbound service-related messages in a variety of Nike communities via social media & email. Throughout his career, Eric has been working with cross-functional teams to approach Digital Marketing in a way that pushes boundaries and connections. He has a deep understanding of marketing initiatives, software services, web properties and social events. As an influencer himself, he enjoys the digital engagement between products and content creation. Originally from Brownsville, Texas, while not busy at work, Eric competes in summer volleyball & Road Races while spending the remainder of his off time with his black lab named Cooper.


Tory Kalousek

Senior Social Media Strategist

@earthtobrides Tory Kalousek

With a background in Digital Marketing, Tory is a Senior Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.


Anna Johnson

Social Media Coordinator

@the_butterflypath Anna Johnson

A recent college grad (University of Wisconsin-River Falls) in marketing communications with a minor in business communications, Anna Johnson started my own brand called Just Anna. She also branded her non-profit, The Butterfly Path, that launch this past November where she helps others in her community with mental health. If Anna’s not at work, talking social media, or helping others brand their business, she can be found drinking endless cups of coffee or shopping at local businesses.


Derek Hageness

Graphic Designer/Animator

@grantwell_stripeswell Derek Hageness

Derek’s design background is rooted in branding and animation. Derek’s excitement comes from building trust with clients and getting them excited about new avenues of creative.


Chad Peterson

Digital Project Manager

Chad Peterson is a digital project manager at Hubbard Interactive. A Wisconsin native, Chad moved to Minnesota to attend school at the University of Minnesota – Duluth, finishing his degree at Full Sail University, where he fell in love with developing brands on social media. Chad started in radio as a promotion specialist, and has sense worked in the motorcycle industry for a globally recognized distributor as a media buyer and social media manager – leading community development, influencer management, content strategy and creation, and social ad buys.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Social Media Week on NYC was huge with lots of big name speakers and sessions dedicated to all facets of social media. Jayna Wilcox from the Hubbard Interactive team attended and had a blast. She got to hear from Seth Godin, Hope Cowan – Director of Creative at Facebook, Nina Mishkin – Content Strategy Lead at Twitter, Raashi Rosenberger – Branding Marketer at Google, and so much more. We chatted with her about the experience and what she learned to find out what we should be focusing on with social media marketing in 2019.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Jayna Wilcox

Senior Digital Sales Strategist

@jaynaanderson_

Jayna Wilcox is the Senior Digital Sales Strategist at 2060 Digital. Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of digital media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social & digital media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


When teen sisters Isabel and Caroline Bercaw (ages 18 and 17) started making bath bombs in their basement a few years ago, little did they know their hobby would turn into a booming business. We sat down with them to talk about how they got started and what they’ve done to grow and succeed as entrepreneurs.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Isabel & Caroline Bercaw

@dabombfizzers https://www.dabombfizzers.com/

When teen sisters Isabel and Caroline Bercaw (ages 18 and 17) started making bath bombs in their basement a few years ago, little did they know their hobby would turn into a booming business. Guided by the belief that everyone loves surprises, they created a line of bath fizzers that each have something fun inside. Toys, charms, messages and jewelry are just a few of the items you’ll find inside their products. Since Da Bomb® became an official business in April 2015, these sisterpreneurs™ have somehow managed to juggle school and friends, while standing at the helm of a company that now produces over 700,000 bath bombs per month (and various other bath and body products), and employs 150 people in their community. Each fragrant fizzer is handmade in Minneapolis using just a few simple ingredients, and proceeds from the sale of the Earth Bomb go to organizations that support clean water for communities in Africa. Isabel and Caroline’s first book, FIZZ BOOM BATH!, is available in stores and on amazon.com.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


A brand focused on empowering women to create, collaborate and cultivate a career, members of the team attended the Create & Cultivate conference in New York City in early May. The event featured panels with social media influencers, business founders, venture capitalists, plus a killer keynote from Martha Stewart. Rebecca, Missy and Tory packed up and headed to Brooklyn to network, gain insights and more importantly, inspiration from female entrepreneurs.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Tory Kalousek

Senior Social Media Strategist

@earthtobrides Tory Kalousek

With a background in Digital Marketing, Tory is a Senior Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.


Rebecca Enrooth

Digital Project Manager

@enrooth Rebecca Enrooth

As the Digital Project Manger for Hubbard Interactive, Rebecca Enrooth is the primary contact for executing complex projects, digital and promotional campaigns. She provides oversight and guidance to cross-functional teams and is responsible for project execution and delivery. With a background in political arena, she has had the opportunity to work on unique projects for the Consortium Women Leaders in Public Service and United States Senator Amy Klobuchar. She hold a BA from St. Catherine’s University in Government Studies and a Mini MBA from University of St. Thomas in Executive Leadership and Operational Management.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).