Getting your website found online can be a tough task. Between competitors and search engine algorithms, what’s the best strategy for website content? In this episode we talk with Alex and Jason from Brandography about how to optimize your SEO efforts and keep your website relevant and up-to-date.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Jason Dailey

CEO

Leading Brandography, an award-winning digital marketing company recognized for innovation, Jason Dailey is well accomplished in identifying, launching, and elevating the success of new business concepts.

Sound business savvy, an entrepreneurial spirit, and a ferocious work ethic is native to Jason Dailey. Upon graduation from the Univ of WI – Madison, Jason pursued an entrepreneurial track, leading multiple successful ventures and overseeing operations for other organizations prior to launching Brandography.

Jason’s integrated model for Brandography represents a comprehensive marketing approach adhering to latest and best SEO practices. Brandography provides website and app design and development, marketing strategy, brand creation and deployment, videography and photography, content marketing, and ongoing marketing including pay per click, managed ad placements, social media, and technical SEO. Tracking and reporting of marketing strategies is key in supporting a responsive marketing approach.

Deeply respecting every business Brandography serves, Jason has woven into the philosophy of his organization and team the awareness that they do not just market products and services – they partner with the individuals behind those businesses which represent dreams fulfilled, investment of capital, hard work, the financial security for many individuals, and the collective strength of the business community as a whole.


Alex Wolfgram

Digital Marketing Specialist

Alex is a Digital Marketing Specialist focused on SEO and SEM. He has helped numerous clients in various spaces including e-commerce, small to medium size businesses, education, and government and is a sought-after contributor to multiple online industry forums.

Having started his career in Asia, Alex is experienced in helping companies build websites and expanding their online marketing presence to Western audiences. After getting his MA in Taiwan and finishing his travels to more than 20 countries, Alex moved back to his home state of Minnesota where he has since joined Brandography as a Digital Strategist focused on Google AdWords, SEO, and overall online paid advertising.


Ruth Tambornino

Digital Brand Strategist

Ruth Tambornino is the Digital Brand Strategist at Hubbard Interactive, Hubbard’s Digital Agency. Prior to joining Hubbard Interactive, she Senior Manager of Field Strategy at Dex Media. Her role at Dex included bringing new digital products to market, training marketing consultants and working with key client accounts. In addition to Dex Media, Ruth spent a year working with a start up software company as Director of Sale Enablement. Ruth has over 10 years of experience in digital marketing. A former small business owner and Real Estate professional, Ruth understands the challenges business owners face. Her professional focus is to educate business owners on the importance of digital marketing. With solid understanding of messaging and digital platforms, Ruth has worked with 100’s of clients locally and nationally, impacting their business in a positive way. Areas of expertise include PPC, SEO, Digital Display, Websites and Mobile platforms. Over the course of her career, Ruth has received several awards for sales and training. She is certified in Google AdWords and is currently completing her business degree at Saint Mary’s University. She is also on the Board of Directors for Alliance of Women in Media.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


In an industry that includes giant hotel chains and hyper-individual vacation rentals, how do you navigate the changing climate of the travel and hospitality arena? GrandStay Hospitality is a growing national chain of hotels that has a unique focus on local community features. In this episode we talk with the marketing team from GrandStay about their marketing strategies and tactics as they continue to learn and improve their hotel offerings while pushing forward in the digital space.


Shownotes


Sponsors

Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Sam Franco

Social Media Strategist

@samantha593 Sam Franco

After graduating from Winona State University in 2015, Sam accumulated vast knowledge in healthcare and retail marketing industries through various digital marketing positions. Sam’s Social Media Strategist position at Hubbard Interactive allows her to passionately problem solve within client’s brand standards and social media marketing needs. Sam applies her background in photography to many of the brands she manages, while constantly looking for new creative ideas to reach audiences in the ever-changing digital marketing world.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Polar Plunges have become a big event in Minnesota, and Special Olympics of Minnesota has spearheaded the movement and raised a lot of money for their cause through individual and corporate involvement. In this episode we sit down with part of the marketing team from Special Olympics to talk about the work that goes into the Polar Plunge and how they continue to make it a success every year.


Shownotes


Sponsors

Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Kelley Jensen

Director of Corporate Relations & Special Events

Kelley Jensen

Kelley has been with Special Olympics Minnesota for four years as the Director of Corporate Sponsorships + Special Events. Kelley and her team work on the Polar Plunge to engage and cultivate corporate partners, activate sponsorships on site, and assist in planning the Minneapolis Polar Plunge each year. Outside of the Plunge, Kelley oversees all partnerships with Minnesota businesses and a multitude of fundraising events.


Taylor Dale

Marketing & Communications Manager

Taylor Dale

Taylor has been with Special Olympics Minnesota for nearly five years and currently serves as the Marketing & Communications Manager of development events and initiatives. In conjunction with a handful of SOMN’s internal and external teams, Taylor leads the Polar Plunge marketing campaign and implements all strategies through social media, web & digital marketing, email communication, traditional media, on-site experiences and more.


Short animated posts are everywhere on social media right now. From stories to posts to ads, the animated video content includes short, animated text posts to longer, fully animated videos. So is animated content better than still images? How do you make the transition to animated content? In this week’s episode, we talk about the pros and cons of animated content on your brand’s social media channels.


Shownotes


Sponsors

Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Derek Hageness

Graphic Designer/Animator

@grantwell_stripeswell Derek Hageness

Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Agencies and the clients they work with have a unique relationship that requires unique tools to stay connected, efficient & creative. Coming from the agency world, Joe Teo has a really good idea of what one of those tools should be to help agencies work with clients to create and distribute quality content. In this episode we talk to Joe, the CEO of HeyOrca, about the tool they’ve created and what it’s like to build software from scratch.


Shownotes


Sponsors

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Joe Teo

Chief Executive Orca

@JosephTeoLS

Joe is the Chief Executive Orca of HeyOrca – a social media calendar for marketing agencies. He is passionate about building software to help marketing agencies save time and work effectively.


Tory Kalousek

Senior Social Media Strategist

@earthtobrides Tory Kalousek

With a background in Digital Marketing, Tory is a Senior Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Missy recently learned about something called ASMR. Since then she has submerged herself into this strange world of sounds and the people who make them. If you aren’t familiar with ASMR it stands for Autonomous Sensory Meridian Response. It has become very popular on YouTube. In this episode, we try our hand at making our own ASMR sounds and read some marketing tweets. WARNING: this podcast might not be for you – if you do listen, find a relaxing spot and take it all in.


Shownotes – ASMR Videos on Youtube


Sponsors

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Deanna Baisden

Beauty Marketing Specialist

@deannabaisden @deannabaisden

At Scruples Hair Care, Deanna combines her international marketing experience and passion for the beauty/fashion space as she leads digital marketing initiatives. In her role, she builds and executes product copy, social media marketing, community management, digital strategy, content creation, public relations and influencer outreach.


Katie Mullenbach

Social Media Coordinator

@katiemullenbach Katie Mullenbach

Katie Mullenbach is a Social Media Coordinator for Hubbard Interactive. She graduated from the University of Minnesota with a Strategic Communication degree and minor in Anthropology. She loves staying in the loop with current events and social media trends that are evolving daily. She thrives while collaborating with her team of Social Media Strategist’s to bring clients the very best engaging campaigns and creative content. Katie uses her experience in Anthropology to put herself in consumer’s shoes to understand what should be said or visually expressed to encourage action. Having previously worked in social media and print media, Katie is always eager to learn new techniques and tools. You can say writing and music are her “fortés.” On the weekends you can find her DJ’ing with friends or performing in Downtown Minneapolis.


Kersten Godfrey

Videographer

Kersten is a Videographer at Hubbard Interactive. She moved to San Francisco from Wisconsin, to pursue a passion for video production and filmmaking through enrolling in a yearlong, hands­-on program at the San Francisco School of Digital Film. She completed the program in October 2014 and joined a Minneapolis ad agency. Since then, she’s completed a wide variety of video projects for an array of clients. She thinks there’s nothing more fulfilling than crafting stories in style that’s logical and honest. She loves the variety and the possibility for fun that video production provides. When not skipping merrily around town, she’s probably playing video games. She has around 800 hours clocked in Skyrim!


As the business and media landscape changes, the way companies – large and small – manage campaigns is shifting. Social media has given smaller brands a voice and a channel to compete with larger companies. In this episode, Missy talks with Deanna Baisden about her award winning, viral LaCroix hair social media campaign and how PR and social media are changing the game for marketers.


Shownotes

Lacroix Hair Artists Instagram Accounts:


Sponsors

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Deanna Baisden

Beauty Marketing Specialist

@deannabaisden @deannabaisden

At Scruples Hair Care, Deanna combines her international marketing experience and passion for the beauty/fashion space as she leads digital marketing initiatives. In her role, she builds and executes product copy, social media marketing, community management, digital strategy, content creation, public relations and influencer outreach.


Like the business world, the media world is changing rapidly. The transition to a digital world is causing some disruption that is forcing some legacy media brands to change their business models. One of those brands is 1500ESPN. 1500ESPN has been around as an AM radio station for a long time, but Phil Mackey is leading the charge to transform their brand and image into something that thrives in our digital world today. In this episode, Phil talks about some of their strategies and mindsets as they move forward and create something brand new that is rooted in the long AM1500 tradition.


Shownotes


Sponsor

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Phil Mackey

Director of Content & Distribution, 1500ESPN

@PhilMackey

Phil Mackey is a talk show host and podcaster for Hubbard MSP who was voted Minnesota Sportscaster of the Year in 2012 by the National Sports Media Association. In his role as on demand content director, Phil helps Hubbard audio brands reach larger audiences and grow outside of radio.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


The podcast industry is booming right now, and there are often many podcast on one subject. So how do you promote your podcast in a way that helps you stand out from other similar shows? In this episode we talk with Marley McMillan about her podcast, “You Get A Rose”, and pick her brain on podcast promotion and marketing tips that made her show a success.


Shownotes


Sponsor

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Marley McMillan

Host & Producer, You Get A Rose Podcast

@yougetarose @yougetarose

Marley McMillan is a podcast host and producer for Hubbard Broadcasting. She recently concluded a three-year stint as co-host of the “Donna & Marley” radio show weekdays 9-12n on myTalk 107.1 FM radio talking “Everything Entertainment.” She started her broadcasting career at Hubbard in 2011 as an assistant producer and web contributor for 1500 ESPN. Marley attended Dartmouth College, where she studied English and Psychology, played for the women’s ice hockey team and sang a capella. Marley also serves as Business Manager for the Minnesota Whitecaps women’s professional ice hockey team. She was born and raised with three brothers in Saint Paul, Minnesota.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Creating a website is a daunting task. Sure there are tools that will help you build a website, but what do you need in order to create a website from scratch. What goes into building and hosting a site, and what process does a web build/design agency go through to make a website? In this episode we talk about the steps to creating a website – from wireframes to production and everything in between.


Shownotes


Sponsor

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Alex Shores

Front End Web Developer

@nordicguymn Alex Shores

As the Front End Developer for Hubbard Interactive, Alex does everything from updating, developing and curating content for our local Twin Cities radio stations KS95.com, myTalk1071.com, 1500ESPN.com and many more. With his two degrees in Multimedia, he is able to bring multiple perspectives to the team with a fresh eye. He has a passion for LEGO bricks and space. He is known for always being creative and helpful inside and outside his job.


Adriana Velez

Social Media Coordinator

@sincerely_ami Adriana Velez

With a career path that has so far been more confusing than the plot line of a Telenovela, Adriana brings knowledge from multiple areas of digital marketing. She graduated from the University of St. Thomas with a degree in Business Law and was a cheerleader during her time there. As a Social Media Coordinator at Hubbard Interactive, she brings company voices to life through social media content. With multiple HubSpot certifications and knowledge in Inbound Marketing, she knows the importance of lead nurturing. With passion for all things email, she is able to take a hands-off approach to engaging with customers and nurturing leads as they go through the buyer’s journey. When she isn’t geeking out over digital marketing you can find her blogging about mental health, capturing her trendy life living in North Loop, and taking pictures of her dog and cat.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).