How To Make Everything is a YouTube channel that explores things we use everyday (and some we don’t). Host Andy George takes his curiosity and learns how to make everything from scratch. A sandwich, glasses, an obsidian sward, clothing are some of the things he’s made from scratch for YouTube. In this episode we talk with him about how he grew to over 1 million subscribers on YouTube and amassed millions and millions of views on his videos. Andy shares some tips on dealing with comments, the rigorous schedule of producing a weekly YouTube video and how to deal with the ever-changing YouTube algorithm.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Andy George

Creator, How To Make Everything

https://www.youtube.com/channel/UCfIqCzQJXvYj9ssCoHq327g

Andy George is the creator and host of How to Make Everything, a Youtube channel that attempts to deconstruct the complexity of modern life by attempting to recreate every day objects, starting from scratch.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Generation Z is the newest generation to be named and were born between 1995 and 2015. They are currently between 3-23 years old, and there are nearly 74 million of them in the U.S.

In this episode we went to the University of Minnesota to the Student Advertising Summit to talk with several members of Gen Z about their social media habits as well as how they view and interact with brands on social media.


Guest Instagram Handles


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


 

As we start 2019, our producer, Pat, takes over hosting duties for an episode to talk about how Hubbard Interactive works and what we’ve learned in 9 years of business. Bernie Laur and Missy are the leaders for Hubbard Interactive, so Pat goes right to the top to find out what coming next for business marketing online in 2019 from an agency perspective.

Missy and Bernie get a little nostalgic as they remember the early days with MySpace and before Facebook was a paid advertising platform. Bernie talks about leveraging his radio experience to push digital marketing forward and Missy gets excited about influencers and event activations.

As we uncover a bit about what makes us tick, we hope you can learn from some of our experience and grab some useful tactics and ideas to try with your business marketing in 2019.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Bernie Laur

Director of Digital Sales

@bernielaur @bernielaur

Bernie Laur is the Director of Digital Sales for the Hubbard Interactive – Twin Cities and has been running the Digital Sales organization since October of 2008. Since arriving at Hubbard, Bernie has been instrumental in creating Hubbard’s Social Media Management and Marketing and Digital Display advertising platforms. Bernie and Hubbard Interactive have partnered with sister company, 2060 Digital, to also offer businesses SEO, PPC, Website creation, Email Marketing and Management, Podcasting, and much more. Bernie is a 30 year veteran in the broadcasting and digital fields. Before Hubbard, Bernie was General Sales Manager of WKTI Radio in Milwaukee; he lived the “Hip Hop Dream” as GSM of B96 Radio in the Twin Cities; and he co-created and managed the CBS Retail Group – Twin Cities. Bernie holds a BA in Journalism/Mass Communications from the University of Minnesota – Twin Cities. Having been born and raised in Milwaukee, Bernie is not just a Green Bay Packers fan, he’s a season ticket holder and owner!


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


2019 is only days away. Due to that, 2019 marketing strategy planning is in its final pre-launch phase for a lot of businesses. 2018 brought a lot of changes to the digital marketing landscape. Certainly that landscape will change even faster as we move into and beyond 2019.

On December 10th, we podcasted from our biggest event of the year, Hubbard Digital Academy at Mall of America. Hubbard Digital Academy is a one-day marketing event. It includes sessions on Facebook advertising, video, graphic design, SEO, PPC and more. Since digital marketing changes so quickly, we host these events throughout the year, and we’re already planning our next one.

In contrast to our regular episode format, we mixed things up a bit this time. We welcomed 8 guests in one podcast. Members of our Hubbard Interactive team sat down with 8 small business marketers. They represented business in property management, astrology, publishing, remodeling, B2B, non-profit consulting, and more. Most noteworthy, we asked each one a single question, “What is your biggest marketing challenge for 2019?” As a result, we had great conversations about what they can do as they plan their 2019 marketing strategy. So no matter what industry you work in, there should be valuable takeaways for you from these chats.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Ruth Tambornino

Digital Brand Strategist

Ruth Tambornino is the Digital Brand Strategist at Hubbard Interactive, Hubbard’s Digital Agency. Prior to joining Hubbard Interactive, she Senior Manager of Field Strategy at Dex Media. Her role at Dex included bringing new digital products to market, training marketing consultants and working with key client accounts. In addition to Dex Media, Ruth spent a year working with a start up software company as Director of Sale Enablement. Ruth has over 10 years of experience in digital marketing. A former small business owner and Real Estate professional, Ruth understands the challenges business owners face. Her professional focus is to educate business owners on the importance of digital marketing. With solid understanding of messaging and digital platforms, Ruth has worked with 100’s of clients locally and nationally, impacting their business in a positive way. Areas of expertise include PPC, SEO, Digital Display, Websites and Mobile platforms. Over the course of her career, Ruth has received several awards for sales and training. She is certified in Google AdWords and is currently completing her business degree at Saint Mary’s University. She is also on the Board of Directors for Alliance of Women in Media.


Sam O’Byrne

Digital Brand Strategist

@im_just_sam

Sam O’Byrne is a Digital Brand Strategist at Hubbard Interactive. Since finishing school at the University of Minnesota, Sam has become an experienced digital strategist with over 10 years of planning, creating, and executing digital solutions. Sam has extensive experience working with businesses, government organizations, public health initiatives and non-profits from fortune 500s to tiny mom and pop bakeries. Sam holds certifications from Google in AdWords and analytics as well as various other certifications from Bing, Microsoft and Hubspot.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).