As we start 2019, our producer, Pat, takes over hosting duties for an episode to talk about how Hubbard Interactive works and what we’ve learned in 9 years of business. Bernie Laur and Missy are the leaders for Hubbard Interactive, so Pat goes right to the top to find out what coming next for business marketing online in 2019 from an agency perspective.

Missy and Bernie get a little nostalgic as they remember the early days with MySpace and before Facebook was a paid advertising platform. Bernie talks about leveraging his radio experience to push digital marketing forward and Missy gets excited about influencers and event activations.

As we uncover a bit about what makes us tick, we hope you can learn from some of our experience and grab some useful tactics and ideas to try with your business marketing in 2019.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Bernie Laur

Director of Digital Sales

@bernielaur @bernielaur

Bernie Laur is the Director of Digital Sales for the Hubbard Interactive – Twin Cities and has been running the Digital Sales organization since October of 2008. Since arriving at Hubbard, Bernie has been instrumental in creating Hubbard’s Social Media Management and Marketing and Digital Display advertising platforms. Bernie and Hubbard Interactive have partnered with sister company, 2060 Digital, to also offer businesses SEO, PPC, Website creation, Email Marketing and Management, Podcasting, and much more. Bernie is a 30 year veteran in the broadcasting and digital fields. Before Hubbard, Bernie was General Sales Manager of WKTI Radio in Milwaukee; he lived the “Hip Hop Dream” as GSM of B96 Radio in the Twin Cities; and he co-created and managed the CBS Retail Group – Twin Cities. Bernie holds a BA in Journalism/Mass Communications from the University of Minnesota – Twin Cities. Having been born and raised in Milwaukee, Bernie is not just a Green Bay Packers fan, he’s a season ticket holder and owner!


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


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