Facebook had a certification course called Facebook Blueprint. It’s for advertisers who need to know how to place ads in the best way for business pages on Facebook. Our team is in the process of studying and taking the test for all the ads we place on Facebook and Instagram. The test and the material is very useful for any advertiser, but the testing process is unique. In this episode we talk about the Facebook test protocol as well as the studying, practicing and ad placement we are doing to prepare for the certification to hopefully give you some more insight on Facebook ads for your business.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Anna Johnson

Social Media Coordinator

@the_butterflypath Anna Johnson

A recent college grad (University of Wisconsin-River Falls) in marketing communications with a minor in business communications, Anna Johnson started her own brand called Just Anna. She also branded her non-profit, The Butterfly Path, that launch this past November where she helps others in her community with mental health. If Anna’s not at work, talking social media, or helping others brand their business, she can be found drinking endless cups of coffee or shopping at local businesses.


Katie Mullenbach

Social Media Coordinator

@katiemullenbach Katie Mullenbach

Katie Mullenbach is a Social Media Coordinator for Hubbard Interactive. She graduated from the University of Minnesota with a Strategic Communication degree and minor in Anthropology. She loves staying in the loop with current events and social media trends that are evolving daily. She thrives while collaborating with her team of Social Media Strategist’s to bring clients the very best engaging campaigns and creative content. Katie uses her experience in Anthropology to put herself in consumer’s shoes to understand what should be said or visually expressed to encourage action. Having previously worked in social media and print media, Katie is always eager to learn new techniques and tools. You can say writing and music are her “fortés.” On the weekends you can find her DJ’ing with friends or performing in Downtown Minneapolis.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


As we start 2019, our producer, Pat, takes over hosting duties for an episode to talk about how Hubbard Interactive works and what we’ve learned in 9 years of business. Bernie Laur and Missy are the leaders for Hubbard Interactive, so Pat goes right to the top to find out what coming next for business marketing online in 2019 from an agency perspective.

Missy and Bernie get a little nostalgic as they remember the early days with MySpace and before Facebook was a paid advertising platform. Bernie talks about leveraging his radio experience to push digital marketing forward and Missy gets excited about influencers and event activations.

As we uncover a bit about what makes us tick, we hope you can learn from some of our experience and grab some useful tactics and ideas to try with your business marketing in 2019.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Bernie Laur

Director of Digital Sales

@bernielaur @bernielaur

Bernie Laur is the Director of Digital Sales for the Hubbard Interactive – Twin Cities and has been running the Digital Sales organization since October of 2008. Since arriving at Hubbard, Bernie has been instrumental in creating Hubbard’s Social Media Management and Marketing and Digital Display advertising platforms. Bernie and Hubbard Interactive have partnered with sister company, 2060 Digital, to also offer businesses SEO, PPC, Website creation, Email Marketing and Management, Podcasting, and much more. Bernie is a 30 year veteran in the broadcasting and digital fields. Before Hubbard, Bernie was General Sales Manager of WKTI Radio in Milwaukee; he lived the “Hip Hop Dream” as GSM of B96 Radio in the Twin Cities; and he co-created and managed the CBS Retail Group – Twin Cities. Bernie holds a BA in Journalism/Mass Communications from the University of Minnesota – Twin Cities. Having been born and raised in Milwaukee, Bernie is not just a Green Bay Packers fan, he’s a season ticket holder and owner!


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


2019 is only days away. Due to that, 2019 marketing strategy planning is in its final pre-launch phase for a lot of businesses. 2018 brought a lot of changes to the digital marketing landscape. Certainly that landscape will change even faster as we move into and beyond 2019.

On December 10th, we podcasted from our biggest event of the year, Hubbard Digital Academy at Mall of America. Hubbard Digital Academy is a one-day marketing event. It includes sessions on Facebook advertising, video, graphic design, SEO, PPC and more. Since digital marketing changes so quickly, we host these events throughout the year, and we’re already planning our next one.

In contrast to our regular episode format, we mixed things up a bit this time. We welcomed 8 guests in one podcast. Members of our Hubbard Interactive team sat down with 8 small business marketers. They represented business in property management, astrology, publishing, remodeling, B2B, non-profit consulting, and more. Most noteworthy, we asked each one a single question, “What is your biggest marketing challenge for 2019?” As a result, we had great conversations about what they can do as they plan their 2019 marketing strategy. So no matter what industry you work in, there should be valuable takeaways for you from these chats.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Ruth Tambornino

Digital Brand Strategist

Ruth Tambornino is the Digital Brand Strategist at Hubbard Interactive, Hubbard’s Digital Agency. Prior to joining Hubbard Interactive, she Senior Manager of Field Strategy at Dex Media. Her role at Dex included bringing new digital products to market, training marketing consultants and working with key client accounts. In addition to Dex Media, Ruth spent a year working with a start up software company as Director of Sale Enablement. Ruth has over 10 years of experience in digital marketing. A former small business owner and Real Estate professional, Ruth understands the challenges business owners face. Her professional focus is to educate business owners on the importance of digital marketing. With solid understanding of messaging and digital platforms, Ruth has worked with 100’s of clients locally and nationally, impacting their business in a positive way. Areas of expertise include PPC, SEO, Digital Display, Websites and Mobile platforms. Over the course of her career, Ruth has received several awards for sales and training. She is certified in Google AdWords and is currently completing her business degree at Saint Mary’s University. She is also on the Board of Directors for Alliance of Women in Media.


Sam O’Byrne

Digital Brand Strategist

@im_just_sam

Sam O’Byrne is a Digital Brand Strategist at Hubbard Interactive. Since finishing school at the University of Minnesota, Sam has become an experienced digital strategist with over 10 years of planning, creating, and executing digital solutions. Sam has extensive experience working with businesses, government organizations, public health initiatives and non-profits from fortune 500s to tiny mom and pop bakeries. Sam holds certifications from Google in AdWords and analytics as well as various other certifications from Bing, Microsoft and Hubspot.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).