When teen sisters Isabel and Caroline Bercaw (ages 18 and 17) started making bath bombs in their basement a few years ago, little did they know their hobby would turn into a booming business. We sat down with them to talk about how they got started and what they’ve done to grow and succeed as entrepreneurs.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Isabel & Caroline Bercaw

@dabombfizzers https://www.dabombfizzers.com/

When teen sisters Isabel and Caroline Bercaw (ages 18 and 17) started making bath bombs in their basement a few years ago, little did they know their hobby would turn into a booming business. Guided by the belief that everyone loves surprises, they created a line of bath fizzers that each have something fun inside. Toys, charms, messages and jewelry are just a few of the items you’ll find inside their products. Since Da Bomb® became an official business in April 2015, these sisterpreneurs™ have somehow managed to juggle school and friends, while standing at the helm of a company that now produces over 700,000 bath bombs per month (and various other bath and body products), and employs 150 people in their community. Each fragrant fizzer is handmade in Minneapolis using just a few simple ingredients, and proceeds from the sale of the Earth Bomb go to organizations that support clean water for communities in Africa. Isabel and Caroline’s first book, FIZZ BOOM BATH!, is available in stores and on amazon.com.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


A brand focused on empowering women to create, collaborate and cultivate a career, members of the team attended the Create & Cultivate conference in New York City in early May. The event featured panels with social media influencers, business founders, venture capitalists, plus a killer keynote from Martha Stewart. Rebecca, Missy and Tory packed up and headed to Brooklyn to network, gain insights and more importantly, inspiration from female entrepreneurs.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Tory Kalousek

Senior Social Media Strategist

@earthtobrides Tory Kalousek

With a background in Digital Marketing, Tory is a Senior Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.


Rebecca Enrooth

Digital Project Manager

@enrooth Rebecca Enrooth

As the Digital Project Manger for Hubbard Interactive, Rebecca Enrooth is the primary contact for executing complex projects, digital and promotional campaigns. She provides oversight and guidance to cross-functional teams and is responsible for project execution and delivery. With a background in political arena, she has had the opportunity to work on unique projects for the Consortium Women Leaders in Public Service and United States Senator Amy Klobuchar. She hold a BA from St. Catherine’s University in Government Studies and a Mini MBA from University of St. Thomas in Executive Leadership and Operational Management.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Part 2 of our conversation with Kenneth “Shark” Kinney. Part 1 was episode 83, so go back and listen to the first half and come back to this one. Keeping up with trends in digital marketing can be a full-time job because everything changes so quickly. Then implementing strategies and tactics for your business based on what’s new is a whole different beast. Luckily there are people like Shark out there to help us stay on top of trends and look toward the future with our marketing. Kenneth “Shark” Kinney is creative marketer, podcaster, speaker, consultant and growth executive. In this episode we chat with Shark about where things like blockchain, AR, VR, email marketing and more are at right now and where they are going this year. Our conversation with Shark was full of great insight and things to chew on.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Shark

https://www.asharksperspective.com/

Kenneth (Shark) Kinney, is a highly accomplished and creative marketer, consultant, and speaker.  He’s lead national campaigns working with brands including AT&T, Target, FedEx, Toyota, Panera, and Verizon. He is host of “A Shark’s Perspective” podcast featuring experts and thought leaders in marketing.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Keeping up with trends in digital marketing can be a full-time job because everything changes so quickly. Then implementing strategies and tactics for your business based on what’s new is a whole different beast. Luckily there are people like Shark out there to help us stay on top of trends and look toward the future with our marketing. Kenneth “Shark” Kinney is creative marketer, podcaster, speaker, consultant and growth executive. In this episode we chat with Shark about where things like Facebook, influencer marketing, video, and chat bots are at right now and where they are going this year. Our conversation with Shark was full of great insight and things to chew on, so this is part 1.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Shark

https://www.asharksperspective.com/

Kenneth (Shark) Kinney, is a highly accomplished and creative marketer, consultant, and speaker.  He’s lead national campaigns working with brands including AT&T, Target, FedEx, Toyota, Panera, and Verizon. He is host of “A Shark’s Perspective” podcast featuring experts and thought leaders in marketing.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Facebook had a certification course called Facebook Blueprint. It’s for advertisers who need to know how to place ads in the best way for business pages on Facebook. Our team is in the process of studying and taking the test for all the ads we place on Facebook and Instagram. The test and the material is very useful for any advertiser, but the testing process is unique. In this episode we talk about the Facebook test protocol as well as the studying, practicing and ad placement we are doing to prepare for the certification to hopefully give you some more insight on Facebook ads for your business.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Anna Johnson

Social Media Coordinator

@the_butterflypath Anna Johnson

A recent college grad (University of Wisconsin-River Falls) in marketing communications with a minor in business communications, Anna Johnson started my own brand called Just Anna. She also branded her non-profit, The Butterfly Path, that launch this past November where she helps others in her community with mental health. If Anna’s not at work, talking social media, or helping others brand their business, she can be found drinking endless cups of coffee or shopping at local businesses.


Katie Mullenbach

Social Media Coordinator

@katiemullenbach Katie Mullenbach

Katie Mullenbach is a Social Media Coordinator for Hubbard Interactive. She graduated from the University of Minnesota with a Strategic Communication degree and minor in Anthropology. She loves staying in the loop with current events and social media trends that are evolving daily. She thrives while collaborating with her team of Social Media Strategist’s to bring clients the very best engaging campaigns and creative content. Katie uses her experience in Anthropology to put herself in consumer’s shoes to understand what should be said or visually expressed to encourage action. Having previously worked in social media and print media, Katie is always eager to learn new techniques and tools. You can say writing and music are her “fortés.” On the weekends you can find her DJ’ing with friends or performing in Downtown Minneapolis.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Digital marketing is always changing as technology advances. A company that is on the front edge of those changes is Adcellerant. They manage hundreds of thousands of local campaigns for businesses across many platforms – from social media to mobile devices to display ads. In this episode we sit down with Brock and Chris from Adcellerant and find out what Adcellerant offers, how they got started, and what they think is the latest and greatest advertising opportunity for local businesses.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Brock Berry

CEO, AdCellerant

Brock is an accomplished Senior Executive, C-Suite Officer, Entrepreneur, Consultant, and Board Member with over 17 years of success in marketing, advertising, and technology. With extensive experience in strategy and integrated media and technology. His broad areas of expertise include radio, TV, broadcast, video, digital, online, and mobile advertising; search engine marketing (SEM); social media and email marketing; new business development; sales management; and people development.


Chris VanZandt

Chris Van Zandt is an Account Manager for AdCellerant, providing sales support and educational resources to sales teams at media outlets across the country. Chris brings sales delivery, account management, customer support, and client relations skills to the AdCellerant team. Prior to joining AdCellerant, Chris worked as an Account Manager for Apex Systems, focusing on business to business sales in the fields of Information Technology, Business Applications and Telecommunications. He was also an Account Executive for Voice Media Group and an Office Services Manager for the law firm of Lathrop and Gage, LLP.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


MNBloggerBash started several years ago as a part of Hubbard Interactive with the idea to connect businesses to bloggers and influencers. We have hosted many events and the team behind those events decided it was time for a rebranding effort. Over the last 6 months they have built a new website, designed new logos and changed the whole color scheme, and even reframed the events themselves. In this episode we talk with a couple ladies from the MNBloggerBash team about the rebrand and what it will mean going forward.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Adriana Velez

Social Media Coordinator

@sincerely_ami Adriana Velez

With a career path that has so far been more confusing than the plot line of a Telenovela, Adriana brings knowledge from multiple areas of digital marketing. She graduated from the University of St. Thomas with a degree in Business Law and was a cheerleader during her time there. As a Social Media Coordinator at Hubbard Interactive, she brings company voices to life through social media content. With multiple HubSpot certifications and knowledge in Inbound Marketing, she knows the importance of lead nurturing. With passion for all things email, she is able to take a hands-off approach to engaging with customers and nurturing leads as they go through the buyer’s journey. When she isn’t geeking out over digital marketing you can find her blogging about mental health, capturing her trendy life living in North Loop, and taking pictures of her dog and cat.


Kaylie Schmitt

@kaylie_schmitt

Kaylie is a graphic designer at Hubbard Interactive and crazy dog mom to Tilly the Toller. When she’s not obsessing over her fur baby, she can be found on the bike trails, playing volleyball or adventuring to the mountains with her husband.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


 

FlipPhone Drag Brunches have become a big hit in Minneapolis. Tickets sell out as soon as they go on sale, attendees have a blast, performers make good money, and it all raises money for local non-profits. It’s a win-win-win for everyone! And it’s all coordinated by the owner of FlipPhone Events, Chad Kampe. He is the mastermind behind the drag brunches and the numerous other shows and parties throughout the year. In this episode we sit down with Chad and talk about what it’s like to manage the marketing, social media, event production, and even host some of the events. He really does it all – from Facebook event promotion to video marketing to influencer marketing, and he talks to us about what he’s done to succeed with all these events.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Chad Kampe

Owner, FlipPhoneEvents.com

@flipphoneevents @FlipPhone

Chad Kampe is owner of FlipPhoneEvents.com. Flip Produces 10-25 events a month. These events include drag brunches, dance parties, and visits from RuPaul’s Drag Race Queens. Prior to running events, Chad was an elementary school teacher and ran a nonprofit.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


 

Facebook makes changes to their platform almost everyday it seems. Between the newsfeed algorithm, advertising rules, new features and user interaction, keeping up with what’s new on Facebook alone can seem like a chore. And that’s only one social media platform. That’s why we brought in Jayna Wilcox for this episode. Jayna travels around the country and keeps all of the Hubbard Radio markets in the loop and up to speed with the latest social media news. In this episode she dishes out the latest for Facebook advertising, Instagram stories & features, and chatbots.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Jayna Anderson

Senior Digital Sales Strategist

@jaynaanderson_

Jayna Anderson is the Senior Digital Sales Strategist at 2060 Digital. Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of digital media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social & digital media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


 

Our team went to SXSW in Austin, TX to learn the latest in digital marketing, podcasting, social media and more. It was a week of informative sessions and crazy experiential events that got our minds spinning with ideas. In this episode, we recap our seven day excursion and dish the highlights from SXSW.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


William White

Senior Developer, Hubbard Radio

@williamekwhite @williamekwhite

William is the Senior Developer for Hubbard Radio. William leads the development team for Hubbard Radio corporate, creating and maintaining a variety of websites and applications used throughout the entire company and by the public. Focusing on mostly open source technologies, his team creates platforms for Web and Mobile App usage and they have been an early adopter of smart speaker customization development. When not focusing on technology at work, he is often found installing and geeking out on the latest IoT device in his home.


Wheeler Morris

Manager, Corporate Podcasting Strategy

@wheelerjmorris

Wheeler oversees all podcasting within Hubbard Radio across the company’s eight markets.


Jesse Bewley

Digital Media Director

@jabewley @jabewley

Jesse fronts the digital efforts for Hubbard Minneapolis-St. Paul’s local radio group which comprises of KS95, myTalk 107.1 and SKOR North. He leads a team of 10 amazingly creative Graphic Designers, Developers, Videographers, Social Media Managers and more that help bring Hubbard’s Twin Cities digital presence to life.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).