When it comes to selling ATVs, snowmobiles, motorcycles, and dirt bikes, the powersports industry can do wonders by adding a digital component to their current campaigns. Targeting a 25-year-old to buy a motorcycle is going to be a much different approach than a 55-year-old. On this episode, we have Chad Peterson, who has worked in the powersports industry for over 5 years, Jordan Nelson, who manages one of the world’s largest aftermarket powersports company’s social media, and your host Missy Budensiek, discussing brand ambassador programs, event activations, and giveaways all relating to the powersports industry.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Chad Peterson

Digital Project Manager

Chad Peterson is a digital project manager at Hubbard Interactive. A Wisconsin native, Chad moved to Minnesota to attend school at the University of Minnesota – Duluth, finishing his degree at Full Sail University, where he fell in love with developing brands on social media. Chad started in radio as a promotion specialist, and has sense worked in the motorcycle industry for a globally recognized distributor as a media buyer and social media manager – leading community development, influencer management, content strategy and creation, and social ad buys.


Jordan Nelson

Social Media Strategist

@jordaninaction @jordaninaction

Get your map ready for the journey to find out who Jordan Nelson really is. The 2015 University of Minnesota graduate, Jordan Nelson is a social media strategist that is always up for an adventure. He gets a thrill out of pushing marketing limits and reaching ambitious goals while finding realistic ways of accomplishing success. Jordan may keep his eyes on the stars, but his feet stay on the ground (Thank Theodore Roosevelt for the poster above his bed). He’s more than just a thinker, he can take innovative ideas and bring them to life. Jordan takes pride in his ability to take a brand to the next level, creatively problem solve, and engage diverse audiences.

He’s not your typical cell phone dependent millennial, he still rings doorbells and has a house phone as a reminder of simpler days. If you must know everything, you won’t find your way to his heart by puppies and pizza alone. Paper towels, cake donuts, and lion head rabbits are all you need. Outside of social media, he is a film-fantatic, has an immense love for reality tv, and enjoys reenacting scenes from movies by visiting where they were filmed. Jordan’s closing statement: “Born and raised on the oxford comma.”


Wheeler Morris

Digital Content Producer

@wheelerjmorris

Wheeler Morris is a digital content producer at Hubbard Broadcasting in the Twin Cities, concentrating his time and efforts towards local podcast initiatives and helping to put systems in place to make traditional radio succeed in a digital world.


Bad Yelp review? Not sure how to handle that negative Facebook comment? Has your BBB rating dropped? This episode, Anna Johnson and Missy Budensiek teach you best practices on how to manage your reputation online, while finding reviews you might not even know are out there.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Anna Johnson

Social Media Coordinator

@the_butterflypath Anna Johnson

A recent college grad (University of Wisconsin-River Falls) in marketing communications with a minor in business communications, Anna Johnson started my own brand called Just Anna. She also branded her non-profit, The Butterfly Path, that launch this past November where she helps others in her community with mental health. If Anna’s not at work, talking social media, or helping others brand their business, she can be found drinking endless cups of coffee or shopping at local businesses.


Wheeler Morris

Digital Content Producer

@wheelerjmorris

Wheeler Morris is a digital content producer at Hubbard Broadcasting in the Twin Cities, concentrating his time and efforts towards local podcast initiatives and helping to put systems in place to make traditional radio succeed in a digital world.


Social media is causing a huge change in how brands interact with potential audiences. Just like an endorser on the radio, influencers are using their credibility and large audiences on social media to endorse products for brands. In this episode, we meet with influencer Eric Sanchez (better known as @urksanchez on Instagram) and break down how to create content for your channel, how to best work with brands, and what platforms to be on to get you started.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Eric Sanchez

Social Media Strategist

@urksanchez

While attending Augsburg College, Eric began working in the field of Marketing at Nike, Inc. As a Product Presentation Manager & Social Media Specialist, he provided premium consumer services support by monitoring and responding to inbound service-related messages in a variety of Nike communities via social media & email. Throughout his career, Eric has been working with cross-functional teams to approach Digital Marketing in a way that pushes boundaries and connections. He has a deep understanding of marketing initiatives, software services, web properties and social events. As an influencer himself, he enjoys the digital engagement between products and content creation. Originally from Brownsville, Texas, while not busy at work, Eric competes in summer volleyball & Road Races while spending the remainder of his off time with his black lab named Cooper.


Wheeler Morris

Digital Content Producer

@wheelerjmorris

Wheeler Morris is a digital content producer at Hubbard Broadcasting in the Twin Cities, concentrating his time and efforts towards local podcast initiatives and helping to put systems in place to make traditional radio succeed in a digital world.


We kick off this episode with talk on digital immortality (yes it’s a thing!), why we are team MailChimp, and updates on the Facebook data breach. Our host Missy, guest speaker Adriana, and producer Wheeler take a deep dive in how to better structure your email marketing campaigns for success, along with helpful tips on improving your open rate.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Adriana Velez

Social Media Coordinator

@sincerely_ami Adriana Velez

With a career path that has so far been more confusing than the plot line of a Telenovela, Adriana brings knowledge from multiple areas of digital marketing. She graduated from the University of St. Thomas with a degree in Business Law and was a cheerleader during her time there. As a Social Media Coordinator at Hubbard Interactive, she brings company voices to life through social media content. With multiple HubSpot certifications and knowledge in Inbound Marketing, she knows the importance of lead nurturing. With passion for all things email, she is able to take a hands-off approach to engaging with customers and nurturing leads as they go through the buyer’s journey. When she isn’t geeking out over digital marketing you can find her blogging about mental health, capturing her trendy life living in North Loop, and taking pictures of her dog and cat.


Wheeler Morris

Digital Content Producer

@wheelerjmorris

Wheeler Morris is a digital content producer at Hubbard Broadcasting in the Twin Cities, concentrating his time and efforts towards local podcast initiatives and helping to put systems in place to make traditional radio succeed in a digital world.