You have heard of the effectiveness of influencer marketing, with macro influencers like Kylie Jenner, Jennifer Aniston, Gigi Hadid, and many more. Although influencer marketing isn’t as expensive as some other forms of advertising, smaller businesses may struggle to set aside funds for it. That is where micro-influencers come into play. On this episode, we interview Deanna Baisden, Marketing Communications Specialist for Scruples Hair Care, on how they use micro-influencers to stand out from their competition.

Scruples Hair Care
Instagram: @scrupleshair
Facebook: @scrupleshaircare
Youtube: @scrupleshaircare


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Deanna Baisden

Beauty Marketing Specialist

@deannabaisden @deannabaisden

At Scruples Hair Care, Deanna combines her international marketing experience and passion for the beauty/fashion space as she leads digital marketing initiatives. In her role, she builds and executes product copy, social media marketing, community management, digital strategy, content creation, public relations and influencer outreach.


Jon Atwell

Social Media Strategist

@jonatwel @jon_atwell

[Read in deep monster truck rally voice] Who is Jon Atwell?! Well hold on to your hats ladies and gentlemen because this renegade social media strategist is here to change the game [echoes] game game game. Working at Hubbard broadcasting and weighing in at 200 pounds 6 feet tall, Jon works on a variety of clients. His goal is to create a unique brand and feel for each client and believes that every industry, if displayed in the correct way, can be interesting and engaging to any audience. Jon loves getting to work with clients and create something that both he and the client can be proud of. When he’s not tearing up the social media game you can find him wrestling alligators, running with the bulls, or riding the lighting.


Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.


With so many different options out there when it comes to way to market to your customer base, this episode breaks down the methods that we have seen success in. This week, we talk about new features that rolled out on Instagram and Facebook, Google data trends, Spotify’s bill board campaign, texting campaigns coming back from the dead, and geo-fencing coupons. All of this ties into how marketers can make fully integrated campaigns, using all of the great resources that are available today.


Episode Links


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Devin Johnson

Social Media Strategist

@DevRachael @devvine

Devin is ecstatic to be a part of the team of Social Media Strategists at Hubbard Interactive. She hails from Winona State University and will have a hard time not correcting you’re grammar or spelling errors (see what she did there). She thrives while collaborating with her team to find ways to implement creative and successful strategies for her small-business clients. When enjoying nice weather, eating good food (pizza + tacos especially), or reading her horoscope, she is in her happy place. Whether it’s your birthday, your break-up, or Tuesday, Devin is there to make the most out of any occasion. She is driven by inspiring others, having new experiences, and making things happen.


Bernie Laur

Director of Digital Sales

@bernielaur @bernielaur

Bernie Laur is the Director of Digital Sales for the Hubbard Interactive – Twin Cities and has been running the Digital Sales organization since October of 2008. Since arriving at Hubbard, Bernie has been instrumental in creating Hubbard’s Social Media Management and Marketing and Digital Display advertising platforms. Bernie and Hubbard Interactive have partnered with sister company, 2060 Digital, to also offer businesses SEO, PPC, Website creation, Email Marketing and Management, Podcasting, and much more. Bernie is a 30 year veteran in the broadcasting and digital fields. Before Hubbard, Bernie was General Sales Manager of WKTI Radio in Milwaukee; he lived the “Hip Hop Dream” as GSM of B96 Radio in the Twin Cities; and he co-created and managed the CBS Retail Group – Twin Cities. Bernie holds a BA in Journalism/Mass Communications from the University of Minnesota – Twin Cities. Having been born and raised in Milwaukee, Bernie is not just a Green Bay Packers fan, he’s a season ticket holder and owner!


Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.


Knowing your audience and what they want is an important factor to market to them successfully. By using Google Analytics, you are able to see valuable insights that can shape how you run your business. This podcast shares with you the basics of Google Analytics, including: demographics, benchmarking, trend reporting and more.


Episode Links


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Jayna Anderson

Senior Digital Sales Strategist

@jaynaanderson_

Jayna Anderson is the Senior Digital Sales Strategist at 2060 Digital. Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of digital media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social & digital media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future.


Wheeler Morris

Digital Content Producer

@wheelerjmorris

Wheeler Morris is a digital content producer at Hubbard Broadcasting in the Twin Cities, concentrating his time and efforts towards local podcast initiatives and helping to put systems in place to make traditional radio succeed in a digital world.


Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.


How will you captivate someone on Facebook in the 1.7 seconds that you have to do so? Facebook advertising allows you to get your ad to just the right people, by letting you choose: geography, age, gender, languages, interests, behaviors & connections. In this episode, we give you an inside look from our Facebook Advertising Expert, on how to target far behind these general audiences. Which leads to more action on your ads, and most importantly, more conversions. 


Episode Links


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Brad Dick

Senior Social Media Strategist

@braddickmn @bdick89

As a Senior Social Media Strategist at Hubbard Interactive, Brad manages his clients’ social media channels to reach, engage with and grow their audience. He’s taken businesses from the ground floor up in terms of their social media presence and has seen growth of more than 500 percent. Beyond increasing reach and followers, Brad takes a lot of pride in his ability to generate real world results and relay information to clients in a way that helps them understand what the numbers actually mean. Outside of work, Brad loves spending time with family and friends. You can typically find him out on the lake and golf course in the summer and the frozen ice skating rinks in the winter.


Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.