How will you captivate someone on Facebook in the 1.7 seconds that you have to do so? Facebook advertising allows you to get your ad to just the right people, by letting you choose: geography, age, gender, languages, interests, behaviors & connections. In this episode, we give you an inside look from our Facebook Advertising Expert, on how to target far behind these general audiences. Which leads to more action on your ads, and most importantly, more conversions. 

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On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Brad Dick

Senior Social Media Strategist

@braddickmn @bdick89

As a Senior Social Media Strategist at Hubbard Interactive, Brad manages his clients’ social media channels to reach, engage with and grow their audience. He’s taken businesses from the ground floor up in terms of their social media presence and has seen growth of more than 500 percent. Beyond increasing reach and followers, Brad takes a lot of pride in his ability to generate real world results and relay information to clients in a way that helps them understand what the numbers actually mean. Outside of work, Brad loves spending time with family and friends. You can typically find him out on the lake and golf course in the summer and the frozen ice skating rinks in the winter.

Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.

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