Polar Plunges have become a big event in Minnesota, and Special Olympics of Minnesota has spearheaded the movement and raised a lot of money for their cause through individual and corporate involvement. In this episode we sit down with part of the marketing team from Special Olympics to talk about the work that goes into the Polar Plunge and how they continue to make it a success every year.


Shownotes


Sponsors

Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Kelley Jensen

Director of Corporate Relations & Special Events

Kelley Jensen

Kelley has been with Special Olympics Minnesota for four years as the Director of Corporate Sponsorships + Special Events. Kelley and her team work on the Polar Plunge to engage and cultivate corporate partners, activate sponsorships on site, and assist in planning the Minneapolis Polar Plunge each year. Outside of the Plunge, Kelley oversees all partnerships with Minnesota businesses and a multitude of fundraising events.


Taylor Dale

Marketing & Communications Manager

Taylor Dale

Taylor has been with Special Olympics Minnesota for nearly five years and currently serves as the Marketing & Communications Manager of development events and initiatives. In conjunction with a handful of SOMN’s internal and external teams, Taylor leads the Polar Plunge marketing campaign and implements all strategies through social media, web & digital marketing, email communication, traditional media, on-site experiences and more.


Short animated posts are everywhere on social media right now. From stories to posts to ads, the animated video content includes short, animated text posts to longer, fully animated videos. So is animated content better than still images? How do you make the transition to animated content? In this week’s episode, we talk about the pros and cons of animated content on your brand’s social media channels.


Shownotes


Sponsors

Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Derek Hageness

Graphic Designer/Animator

@grantwell_stripeswell Derek Hageness

Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Agencies and the clients they work with have a unique relationship that requires unique tools to stay connected, efficient & creative. Coming from the agency world, Joe Teo has a really good idea of what one of those tools should be to help agencies work with clients to create and distribute quality content. In this episode we talk to Joe, the CEO of HeyOrca, about the tool they’ve created and what it’s like to build software from scratch.


Shownotes


Sponsors

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Joe Teo

Chief Executive Orca

@JosephTeoLS

Joe is the Chief Executive Orca of HeyOrca – a social media calendar for marketing agencies. He is passionate about building software to help marketing agencies save time and work effectively.


Tory Kalousek

Senior Social Media Strategist

@earthtobrides Tory Kalousek

With a background in Digital Marketing, Tory is a Senior Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


Missy recently learned about something called ASMR. Since then she has submerged herself into this strange world of sounds and the people who make them. If you aren’t familiar with ASMR it stands for Autonomous Sensory Meridian Response. It has become very popular on YouTube. In this episode, we try our hand at making our own ASMR sounds and read some marketing tweets. WARNING: this podcast might not be for you – if you do listen, find a relaxing spot and take it all in.


Shownotes – ASMR Videos on Youtube


Sponsors

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Deanna Baisden

Beauty Marketing Specialist

@deannabaisden @deannabaisden

At Scruples Hair Care, Deanna combines her international marketing experience and passion for the beauty/fashion space as she leads digital marketing initiatives. In her role, she builds and executes product copy, social media marketing, community management, digital strategy, content creation, public relations and influencer outreach.


Katie Mullenbach

Social Media Coordinator

@katiemullenbach Katie Mullenbach

Katie Mullenbach is a Social Media Coordinator for Hubbard Interactive. She graduated from the University of Minnesota with a Strategic Communication degree and minor in Anthropology. She loves staying in the loop with current events and social media trends that are evolving daily. She thrives while collaborating with her team of Social Media Strategist’s to bring clients the very best engaging campaigns and creative content. Katie uses her experience in Anthropology to put herself in consumer’s shoes to understand what should be said or visually expressed to encourage action. Having previously worked in social media and print media, Katie is always eager to learn new techniques and tools. You can say writing and music are her “fortés.” On the weekends you can find her DJ’ing with friends or performing in Downtown Minneapolis.


Kersten Godfrey

Videographer

Kersten is a Videographer at Hubbard Interactive. She moved to San Francisco from Wisconsin, to pursue a passion for video production and filmmaking through enrolling in a yearlong, hands­-on program at the San Francisco School of Digital Film. She completed the program in October 2014 and joined a Minneapolis ad agency. Since then, she’s completed a wide variety of video projects for an array of clients. She thinks there’s nothing more fulfilling than crafting stories in style that’s logical and honest. She loves the variety and the possibility for fun that video production provides. When not skipping merrily around town, she’s probably playing video games. She has around 800 hours clocked in Skyrim!