Richard Herod III (General Manager of White Bear Mitsubishi) joins the Social Feed Podcast this week where he talks about the unexpected viral video that put White Bear Mitsubishi on the map, not only in the state of Minnesota, but on a National scale as well.


Episode Links


On This Episode

Jayna Anderson

Senior Digital Sales Strategist

@jaynaanderson_

Jayna Anderson is the Senior Digital Sales Strategist at 2060 Digital. Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of digital media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social & digital media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future.


Devin Johnson

Social Media Strategist

@DevRachael @devvine

Devin is ecstatic to be a part of the team of Social Media Strategists at Hubbard Interactive. She hails from Winona State University and will have a hard time not correcting you’re grammar or spelling errors (see what she did there). She thrives while collaborating with her team to find ways to implement creative and successful strategies for her small-business clients. When enjoying nice weather, eating good food (pizza + tacos especially), or reading her horoscope, she is in her happy place. Whether it’s your birthday, your break-up, or Tuesday, Devin is there to make the most out of any occasion. She is driven by inspiring others, having new experiences, and making things happen.


Richard Herod III

General Manager at White Bear Mitsubishi

@whitebearautos @whitebearautos https://www.whitebearmitsubishi.com/

Richard Herod III is the General Manager of White Bear Mitsubishi. In March of 2010, a former Saturn dealership became White Bear Mitsubishi and sold two cars the first month. Five months later (August, 2010), Herod was named general manager. Since then, the dealership has grown to now selling approximately 100 new vehicles a month and an equal number of used. White Bear Mitsubishi has been #1 Mitsubishi dealer in Midwest, and #2 in the nation, for several years. Under his leadership the dealership supports, among other community efforts, Second Harvest Heartland, Memorial Blood Centers, White Bear Lake Marketfest, Woodbury Days, White Bear Lake’s Polar Plunge for Special Olympics Minnesota, Grand Old Day, Cystic Fibrosis, and Twin Cities Pride. White Bear Mitsubishi embraces and celebrates diversity, shown through support of publications, events, and celebrations of the LGBTQ community. Herod’s parents both are deaf, and he has been active with the hearing impaired all his adult life. A graduate of St. Paul Central High School, he is a prime mover in the fund-raising and administration of a major scholarship program at that school. He knows who’s inside the Bear costume, but he’s not talking.


Word of mouth is one of the best forms of marketing, and one way you can capitalize on that influence is through radio. From endorsements to contesting, radio is a reach medium that helps you get your message out. Missy and Isabella sit down with Bernie to talk about the evolution of radio advertising with the growth of digital, working through the Theater of the Mind, and some of our favorite integrated marketing campaigns.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Isabella Dotzler

Social Media Strategist

@dip.n.dotz Isabella Dotzler

After graduating summa cum laude from St. Catherine University in December 2016, Isabella joined the Hubbard Interactive team ready to put her Communications, Marketing, and Graphic Design studies to use. While in school, she ran numerous social media accounts for foundations (one funded by Paris Hilton’s grandpa – yes, you read that right) and local nonprofits. Isabella started as a Social Media Coordinator, and has since moved to the role of Social Media Strategist with Hubbard Interactive. In that time she has created targeted content and paid social advertising for over 20+ industry-diverse clients. She also aides in the creative design process with her extensive Photoshop background. When she’s not working, Isabella can be found enjoying a good cup of coffee, participating in the Twin Cities foodie/art scene, and jamming out to various kinds of music. Not country though, sorry not sorry.


Bernie Laur

Director of Digital Sales

@bernielaur @bernielaur

Bernie Laur is the Director of Digital Sales for the Hubbard Interactive – Twin Cities and has been running the Digital Sales organization since October of 2008. Since arriving at Hubbard, Bernie has been instrumental in creating Hubbard’s Social Media Management and Marketing and Digital Display advertising platforms. Bernie and Hubbard Interactive have partnered with sister company, 2060 Digital, to also offer businesses SEO, PPC, Website creation, Email Marketing and Management, Podcasting, and much more. Bernie is a 30 year veteran in the broadcasting and digital fields. Before Hubbard, Bernie was General Sales Manager of WKTI Radio in Milwaukee; he lived the “Hip Hop Dream” as GSM of B96 Radio in the Twin Cities; and he co-created and managed the CBS Retail Group – Twin Cities. Bernie holds a BA in Journalism/Mass Communications from the University of Minnesota – Twin Cities. Having been born and raised in Milwaukee, Bernie is not just a Green Bay Packers fan, he’s a season ticket holder and owner!


Can Can Wonderland is a boppin local artist-designed mini golf experience, complete with weekly variety shows, gourmet pizza flavors, and one-of-a-kind artisan cocktails. Our social team hosted a MNBloggerBash there: a Happy Hour in Wonderland theme, and we have the CEO/Firecracker/Ringleader Jennifer Pennington to talk about her success with this event, her inspiration for the brand, her childhood on a strawberry farm in Menomonie, Wisconsin, and pre-Can Can Wonderland names that did not make the cut. Join us down the rabbit hole in this whimsical podcast of merriment.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Devin Johnson

Social Media Strategist

@DevRachael @devvine

Devin is ecstatic to be a part of the team of Social Media Strategists at Hubbard Interactive. She hails from Winona State University and will have a hard time not correcting you’re grammar or spelling errors (see what she did there). She thrives while collaborating with her team to find ways to implement creative and successful strategies for her small-business clients. When enjoying nice weather, eating good food (pizza + tacos especially), or reading her horoscope, she is in her happy place. Whether it’s your birthday, your break-up, or Tuesday, Devin is there to make the most out of any occasion. She is driven by inspiring others, having new experiences, and making things happen.


Kristen Walker

Account Manager

@kristenewalker @kristenewalker

Kristen identifies and customizes unique marketing solutions for clients that fit their objectives and business development through marketing campaigns for myTalk107.1 – The country’s only Women Talk Radio – Digital Marketing and Social Media with Hubbard Interactive. Think outside the box.
A true city girl, born and raised in Minneapolis. Mom. Food Enthusiast. Car-pool driver.


Jennifer Pennington

CEO, Firecracker & Ringleader

@Cancanwonder @cancanwonderland @cancanwonderland https://www.cancanwonderland.com/

Jennifer Pennington isn’t your ordinary ginger. She has been a board member and manager of nonprofits for over 20 years — including the Art Shanty Projects, Twin Cities Mobile Market, Minnesota Chapter of the American Society for Public Administration, Early Childhood Resource & Training Center, and Sociologists of Minnesota.

As if that isn’t impressive enough, she’s served as a Minnesota Council on Foundations fellow, is an Opportunity Nation Leader representing Minnesota and a Metropolitan State University faculty member where she teaches a class on leadership. Rightfully so.