Big brands do a lot of creative, fun things on social media. Even though small businesses don’t often have the big budget for content like photo and video shoots, there are pieces that we can all take from the big brands’ social media and bring to our businesses. In today’s episode, we talk about some specific campaigns we love and the common thread amongst a lot of the big name brands when it comes to the type of social content they post.
- @hersheys on Instagram
- @reynoldskitchens on Instagram
- @rxbar on Instagram
- @dennysdiner on Instagram
- @birddogs on Instagram
- @crispandgreen on Instagram
- @dollarshaveclub on Instagram
- @hanischbakery on Instagram
- North Memorial Health’s creative ad campaign
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On This Episode
Social Media Services Manager
As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.
Social Media Strategist
Jordan joined the Hubbard Interactive team in 2018 as a Social Media Strategist. With a background in digital marketing and account management, he is passionate about creating a consistent experience for his clients, while using the power of digital to develop effective marketing strategies to meet their business goals. While not busy at work, you can find Jordan catching live music, cheering on his beloved Minnesota sports teams (despite all of the heartbreak), or sampling the Twin Cities’ best taco spots. #TacoTuesday
Social Media Strategist
Meghan joined the Hubbard Interactive team as a Social Media Strategist in 2018. She leverages her background in marketing, content creation, and blogging to make a digital impact for her clients across many different brand categories. Hailing from the University of Wisconsin-Madison School of Journalism, Meghan capitalizes on her writing and communications skills to produce creative campaigns, build meaningful relationships with others, and work effectively with her clients. Fueled by coffee, she finds herself consistently staying on top of the latest social media trends and always looking for her next project. When not scrolling through her many social feeds, you can most likely find Meghan working out at the gym, or whipping up a deliciously healthy meal. She is passionate about health and fitness, and recently became certified as a personal trainer.
As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).