Her Spirit Vodka is a new local Minnesota vodka brand that is trying to change the world. Not only is the vodka “scary smooth”, but the company has an ambitious goal of giving back to the community. Owner, Kjersten Merila joins us in this episode to talk about how Her Spirit came to be, why they give so much back to women entrepreneurs, and the joys & struggles of owning your own business.
- Episode 48: Brands that Give Back – Part 1
- Her Spirit Vodka Website
- “It’s All About Her” Podcast
- Episode 44: Mental Health and Social Media
On This Episode
Social Media Services Manager
As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.
Owner + Co-founder, Her Spirit
Brand new to the spirits industry, Kjersten Merila is already shaking things up…over ice. Vodka’s the game, Her Spirit’s the name. Kjersten, Owner and Co-founder of Her Spirit, believes the achievement of starting her own company and working on Her Spirit is incredible, but is outweighed by the rewarding feeling of contributing. 50% of the profits from Her Spirit will be given back to female entrepreneurs. Kjersten’s goal was to create something bigger than herself and have fun doing it. When she’s not out creating a buzz for Her Spirit, she works full time in the Healthcare industry, spends time with her rescue pup, and works with her husband on how to take the Her Spirit brand to the next level. Her Spirit Vodka is now available throughout Minnesota with more states coming soon!
Digital Content Specialist
Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.