Richard Herod III (General Manager of White Bear Mitsubishi) joins the Social Feed Podcast this week where he talks about the unexpected viral video that put White Bear Mitsubishi on the map, not only in the state of Minnesota, but on a National scale as well.

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On This Episode

Jayna Wilcox

Senior Digital Sales Strategist


Jayna Wilcox is the Senior Digital Sales Strategist at 2060 Digital. Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of digital media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social & digital media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future.

Devin Johnson

Social Media Manager

@DevRachael @devvine

Devin works by day as a Social Media Manager at Boveda Inc. in Minnetonka MN, and by night, she’s usually eating tacos. Her experience within the cannabis industry includes event marketing, product development and social media marketing. She enjoys spending her free time reading self-help books, practicing yoga, or watching the latest HBO documentary.

Richard Herod III

General Manager at White Bear Mitsubishi

@whitebearautos @whitebearautos

Richard Herod III is the General Manager of White Bear Mitsubishi. In March of 2010, a former Saturn dealership became White Bear Mitsubishi and sold two cars the first month. Five months later (August, 2010), Herod was named general manager. Since then, the dealership has grown to now selling approximately 100 new vehicles a month and an equal number of used. White Bear Mitsubishi has been #1 Mitsubishi dealer in Midwest, and #2 in the nation, for several years. Under his leadership the dealership supports, among other community efforts, Second Harvest Heartland, Memorial Blood Centers, White Bear Lake Marketfest, Woodbury Days, White Bear Lake’s Polar Plunge for Special Olympics Minnesota, Grand Old Day, Cystic Fibrosis, and Twin Cities Pride. White Bear Mitsubishi embraces and celebrates diversity, shown through support of publications, events, and celebrations of the LGBTQ community. Herod’s parents both are deaf, and he has been active with the hearing impaired all his adult life. A graduate of St. Paul Central High School, he is a prime mover in the fund-raising and administration of a major scholarship program at that school. He knows who’s inside the Bear costume, but he’s not talking.

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