Richard Herod III (General Manager of White Bear Mitsubishi) joins the Social Feed Podcast this week where he talks about the unexpected viral video that put White Bear Mitsubishi on the map, not only in the state of Minnesota, but on a National scale as well.


Episode Links


On This Episode

Jayna Anderson

Senior Social Media Strategist

@jaynaanderson_

Jayna Anderson is the Senior Social Media Strategist at Hubbard Interactive. Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of social media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future. Her go-getter attitude has given her the ability to grow both her accounts and help the company gain more business in the last year as Senior Social Media Strategist, assisting the Social Media Services Manager on pitches and presentations.


Devin Johnson

Social Media Strategist

@DevRachael @devvine

Devin is ecstatic to be a part of the team of Social Media Strategists at Hubbard Interactive. She hails from Winona State University and will have a hard time not correcting you’re grammar or spelling errors (see what she did there). She thrives while collaborating with her team to find ways to implement creative and successful strategies for her small-business clients. When enjoying nice weather, eating good food (pizza + tacos especially), or reading her horoscope, she is in her happy place. Whether it’s your birthday, your break-up, or Tuesday, Devin is there to make the most out of any occasion. She is driven by inspiring others, having new experiences, and making things happen.


Richard Herod III

General Manager at White Bear Mitsubishi

@whitebearautos @whitebearautos https://www.whitebearmitsubishi.com/

Richard Herod III is the General Manager of White Bear Mitsubishi. In March of 2010, a former Saturn dealership became White Bear Mitsubishi and sold two cars the first month. Five months later (August, 2010), Herod was named general manager. Since then, the dealership has grown to now selling approximately 100 new vehicles a month and an equal number of used. White Bear Mitsubishi has been #1 Mitsubishi dealer in Midwest, and #2 in the nation, for several years. Under his leadership the dealership supports, among other community efforts, Second Harvest Heartland, Memorial Blood Centers, White Bear Lake Marketfest, Woodbury Days, White Bear Lake’s Polar Plunge for Special Olympics Minnesota, Grand Old Day, Cystic Fibrosis, and Twin Cities Pride. White Bear Mitsubishi embraces and celebrates diversity, shown through support of publications, events, and celebrations of the LGBTQ community. Herod’s parents both are deaf, and he has been active with the hearing impaired all his adult life. A graduate of St. Paul Central High School, he is a prime mover in the fund-raising and administration of a major scholarship program at that school. He knows who’s inside the Bear costume, but he’s not talking.


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