Polar Plunges have become a big event in Minnesota, and Special Olympics of Minnesota has spearheaded the movement and raised a lot of money for their cause through individual and corporate involvement. In this episode we sit down with part of the marketing team from Special Olympics to talk about the work that goes into the Polar Plunge and how they continue to make it a success every year.


Shownotes


Sponsors

Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Kelley Jensen

Director of Corporate Relations & Special Events

Kelley Jensen

Kelley has been with Special Olympics Minnesota for four years as the Director of Corporate Sponsorships + Special Events. Kelley and her team work on the Polar Plunge to engage and cultivate corporate partners, activate sponsorships on site, and assist in planning the Minneapolis Polar Plunge each year. Outside of the Plunge, Kelley oversees all partnerships with Minnesota businesses and a multitude of fundraising events.


Taylor Dale

Marketing & Communications Manager

Taylor Dale

Taylor has been with Special Olympics Minnesota for nearly five years and currently serves as the Marketing & Communications Manager of development events and initiatives. In conjunction with a handful of SOMN’s internal and external teams, Taylor leads the Polar Plunge marketing campaign and implements all strategies through social media, web & digital marketing, email communication, traditional media, on-site experiences and more.


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