We kick off this episode with talk on digital immortality (yes it’s a thing!), why we are team MailChimp, and updates on the Facebook data breach. Our host Missy, guest speaker Adriana, and producer Wheeler take a deep dive in how to better structure your email marketing campaigns for success, along with helpful tips on improving your open rate.
On This Episode
Social Media Services Manager
As the Social Media Services Manager for Hubbard Interactive, Melissa Budensiek’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.
Social Media Coordinator
With a career path that has so far been more confusing than the plot line of a Telenovela, Adriana brings knowledge from multiple areas of digital marketing. She graduated from the University of St. Thomas with a degree in Business Law and was a cheerleader during her time there. As a Social Media Coordinator at Hubbard Interactive, she brings company voices to life through social media content. With multiple HubSpot certifications and knowledge in Inbound Marketing, she knows the importance of lead nurturing. With passion for all things email, she is able to take a hands-off approach to engaging with customers and nurturing leads as they go through the buyer’s journey. When she isn’t geeking out over digital marketing you can find her blogging about mental health, capturing her trendy life living in North Loop, and taking pictures of her dog and cat.
Digital Content Producer
Wheeler Morris is a digital content producer at Hubbard Broadcasting in the Twin Cities, concentrating his time and efforts towards local podcast initiatives and helping to put systems in place to make traditional radio succeed in a digital world.