When it comes to marketing around a holiday, there are some good campaigns and there are some questionable campaigns. For Halloween, we took a look at some really cool marketing ideas and ads for spooky season and talked about a couple campaigns that we thought could have been better.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Katie Mullenbach

Social Media Coordinator

@katiemullenbach Katie Mullenbach

Katie Mullenbach is a Social Media Coordinator for Hubbard Interactive. She graduated from the University of Minnesota with a Strategic Communication degree and minor in Anthropology. She loves staying in the loop with current events and social media trends that are evolving daily. She thrives while collaborating with her team of Social Media Strategist’s to bring clients the very best engaging campaigns and creative content. Katie uses her experience in Anthropology to put herself in consumer’s shoes to understand what should be said or visually expressed to encourage action. Having previously worked in social media and print media, Katie is always eager to learn new techniques and tools. You can say writing and music are her “fortés.” On the weekends you can find her DJ’ing with friends or performing in Downtown Minneapolis.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).