Pet photos and videos are arguably the cutest content on social media. But what happens when there’s an emergency situation with a pet family member? Animal Emergency & Referral Center of Minnesota has been around for over 40 years for those situations. They care for a wide variety of animals and offer many specialists and therapies. In this episode we chat with Heidi, the marketing director from Animal Emergency & Referral Center of Minnesota about their online presence. She talks about how they balance education, awareness, cute animals, and everything that comes with emergency pet care both in person and online.
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On This Episode
Social Media Services Manager
As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.
Chief Marketing Officer, AERC
Heidi Brenegan has worked within the veterinary profession for over thirty years, and in her current role at Animal Emergency & Referral Center of Minnesota for fourteen years. AERC is the only locally-owned emergency and specialty veterinary hospital in Minnesota. In her role as Chief Marketing Officer, Heidi assumes creative control of all of AERC’s marketing – whether directed towards pet owners or veterinarians. She very much enjoys marrying the hospital’s distinct, fun brand with content and visuals to create marketing campaigns for a variety of channels that garner attention and stand out from the crowd. She loves her job and feels very grateful that she has the privilege of working with the amazing veterinary professionals at AERC.
Digital Content Specialist
Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.
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