Ep69 – Elevating Your Brand: Building an Online Presence Within Your Niche

Businesses come in all shapes and sizes. Some brands market themselves to a broad audience and have wide appeal while others have to find a select, small audience. Social media is a great tool for a business to reach a wide audience, but it has immense power to find niche audiences and target them with social post and ads. Even before Facebook and Instagram became paid ad platforms, they were powerful brand building and marketing tools.

As with businesses, clothing comes in all shapes and sizes. The King brothers, Kenny & Danny of King Bros. Clothiers, have built their brand customizing clothing and fitting suits for each one of their clients. They used Instagram to build their brand, find an audience, and even find clients to fit with custom suits. In the niche of custom, bespoke suits, they have found success with hard work and the right partnerships. They have worked with a lot of clients – from athletes & celebrities to business people and people who simply wear suits to work everyday.

In this episode we talk with Kenny & Danny King about taking the leap of faith to start a business, and how they have had to evaluate and change their business as digital marketing changes. We were able to find out what it’s like working with Thor Björnsson – “The Mountain” from Game of Thrones, and the Timberwolves’ Karl Anthony Towns. They talk about the role of passion and hard work in making their business a success as well as how they were able to educate people and elevate their brand in a relatively unknown industry.

Shownotes

On This Episode

Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).

Tory Kalousek

Senior Social Media Strategist

@earthtobrides Tory Kalousek

With a background in Digital Marketing, Tory is a Senior Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.

Kenny & Danny King

@king_bros @kingbrosclothiers

Kenny and Danny King started King Brothers Clothiers in 2011. The King Brothers have a unique lens into image and marketing a business, directly translating social media “brands” into sales. They, along with their work, have been featured on ABC, CBS, FOX, NBC, ESPN, HBO, hulu, NBA TV, MLB Network, NFL Network and Hollywood movies, among others.

 

Ep68 – Goodbye Cookie Cutter Campaigns: How to Be Unconventional with Your Marketing

Standing out in a crowded market is hard. While there’s no silver bullet that will fix your marketing and get you a win every time, using some unconventional tools and tactics can get you noticed. The Isaacson brothers are doing just that. They are realtors in a saturated market, but they are also carving out their own space by being open to new marketing methods. They are willing to sponsor events and be themselves – however weird that is – on social media in order to build a long-lasting relationship with buyers and sellers through an exciting and unconventional process.

In this episode we talk with Tony and Sam Isaacson about starting their own real estate business in such a tight industry. They are honest about successes, struggles, and what it’s really like working with your brother. There was a fair amount of teasing and joking, but they share some valuable insight into the entrepreneurial process and real estate world.

Shownotes

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Tony Isaacson

Realtor

@tony_isaacson

Tony has built his real estate foundation with a background in finance, residential mortgages, and banking. Growing up in the Twin Cities certainly sparked his passion for real estate. Now living in Downtown Minneapolis with his wife, Audra, they enjoy all of the amazing things this city has have to offer. Having earned his MBA, Tony provides you with knowledgeable guidance for one of the most important decisions you and your family will ever make. The Isaacson Brothers will be with you every step of the way from buying and selling to renovating and design.

Sam Isaacson

Realtor

@samuelisaacson

Growing up in the Great State of Minnesota, Sam has a strong knowledge of the Twin Cities market. Combining an educational foundation in legal studies in business, years of experience in the banking industry, and a genuine dedication to clients makes real estate a true passion. In an industry crowded with special interests and transactional mentalities, Sam attempts to bring back the human element to the home buying, selling, and renovation process. Sam believes a home is a true blessing. With his brother Tony, they will pair you with the best designers, contractors, and financial consultants. What is Sam’s favorite thing while he is not engulfed in real estate market? Being Uncle Sam to his beautiful twin nieces – Hayden & Harlowe.

Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).

Ep67 – A Peek Behind the Curtain with Hubbard Interactive

As we start 2019, our producer, Pat, takes over hosting duties for an episode to talk about how Hubbard Interactive works and what we’ve learned in 9 years of business. Bernie Laur and Missy are the leaders for Hubbard Interactive, so Pat goes right to the top to find out what coming next for business marketing online in 2019 from an agency perspective.

Missy and Bernie get a little nostalgic as they remember the early days with MySpace and before Facebook was a paid advertising platform. Bernie talks about leveraging his radio experience to push digital marketing forward and Missy gets excited about influencers and event activations.

As we uncover a bit about what makes us tick, we hope you can learn from some of our experience and grab some useful tactics and ideas to try with your business marketing in 2019.

Shownotes

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Bernie Laur

Director of Digital Sales

@bernielaur @bernielaur

Bernie Laur is the Director of Digital Sales for the Hubbard Interactive – Twin Cities and has been running the Digital Sales organization since October of 2008. Since arriving at Hubbard, Bernie has been instrumental in creating Hubbard’s Social Media Management and Marketing and Digital Display advertising platforms. Bernie and Hubbard Interactive have partnered with sister company, 2060 Digital, to also offer businesses SEO, PPC, Website creation, Email Marketing and Management, Podcasting, and much more. Bernie is a 30 year veteran in the broadcasting and digital fields. Before Hubbard, Bernie was General Sales Manager of WKTI Radio in Milwaukee; he lived the “Hip Hop Dream” as GSM of B96 Radio in the Twin Cities; and he co-created and managed the CBS Retail Group – Twin Cities. Bernie holds a BA in Journalism/Mass Communications from the University of Minnesota – Twin Cities. Having been born and raised in Milwaukee, Bernie is not just a Green Bay Packers fan, he’s a season ticket holder and owner!

Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).

Ep66 – How to Plan Your 2019 Marketing Strategy

2019 is only days away. Due to that, 2019 marketing strategy planning is in its final pre-launch phase for a lot of businesses. 2018 brought a lot of changes to the digital marketing landscape. Certainly that landscape will change even faster as we move into and beyond 2019.

On December 10th, we podcasted from our biggest event of the year, Hubbard Digital Academy at Mall of America. Hubbard Digital Academy is a one-day marketing event. It includes sessions on Facebook advertising, video, graphic design, SEO, PPC and more. Since digital marketing changes so quickly, we host these events throughout the year, and we’re already planning our next one.

In contrast to our regular episode format, we mixed things up a bit this time. We welcomed 8 guests in one podcast. Members of our Hubbard Interactive team sat down with 8 small business marketers. They represented business in property management, astrology, publishing, remodeling, B2B, non-profit consulting, and more. Most noteworthy, we asked each one a single question, “What is your biggest marketing challenge for 2019?” As a result, we had great conversations about what they can do as they plan their 2019 marketing strategy. So no matter what industry you work in, there should be valuable takeaways for you from these chats.

Shownotes

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Ruth Tambornino

Digital Brand Strategist

Ruth Tambornino is the Digital Brand Strategist at Hubbard Interactive, Hubbard’s Digital Agency. Prior to joining Hubbard Interactive, she Senior Manager of Field Strategy at Dex Media. Her role at Dex included bringing new digital products to market, training marketing consultants and working with key client accounts. In addition to Dex Media, Ruth spent a year working with a start up software company as Director of Sale Enablement. Ruth has over 10 years of experience in digital marketing. A former small business owner and Real Estate professional, Ruth understands the challenges business owners face. Her professional focus is to educate business owners on the importance of digital marketing. With solid understanding of messaging and digital platforms, Ruth has worked with 100’s of clients locally and nationally, impacting their business in a positive way. Areas of expertise include PPC, SEO, Digital Display, Websites and Mobile platforms. Over the course of her career, Ruth has received several awards for sales and training. She is certified in Google AdWords and is currently completing her business degree at Saint Mary’s University. She is also on the Board of Directors for Alliance of Women in Media.

Sam O’Byrne

Digital Brand Strategist

@im_just_sam

Sam O’Byrne is a Digital Brand Strategist at Hubbard Interactive. Since finishing school at the University of Minnesota, Sam has become an experienced digital strategist with over 10 years of planning, creating, and executing digital solutions. Sam has extensive experience working with businesses, government organizations, public health initiatives and non-profits from fortune 500s to tiny mom and pop bakeries. Sam holds certifications from Google in AdWords and analytics as well as various other certifications from Bing, Microsoft and Hubspot.

Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).

Ep65 – Marketing in the Cannabis Industry

The cannabis industry faces unique challenges right now. Different strains are legal in some state but not others, and it’s still not federally legal. Yet at the same time, there are cannabis products that you can buy at certain grocery stores in all states. Boveda humidity control packs have uses in the cannabis world, and also are used for cigars and wind instruments. In this episode, we talk with Devin Johnson from Boveda Inc. about the struggles and triumphs of marketing a product that can be used as an accessory in the strictly regulated cannabis industry.

Shownotes

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Devin Johnson

Social Media Manager

@DevRachael @devvine

Devin works by day as a Social Media Manager at Boveda Inc. in Minnetonka MN, and by night, she’s usually eating tacos. Her experience within the cannabis industry includes event marketing, product development and social media marketing. She enjoys spending her free time reading self-help books, practicing yoga, or watching the latest HBO documentary.

Sam Franco

Social Media Strategist

@samantha593 Sam Franco

After graduating from Winona State University in 2015, Sam accumulated vast knowledge in healthcare and retail marketing industries through various digital marketing positions. Sam’s Social Media Strategist position at Hubbard Interactive allows her to passionately problem solve within client’s brand standards and social media marketing needs. Sam applies her background in photography to many of the brands she manages, while constantly looking for new creative ideas to reach audiences in the ever-changing digital marketing world.

Ep64 – SEO: How to Stay Relevant

Getting your website found online can be a tough task. Between competitors and search engine algorithms, what’s the best strategy for website content? In this episode we talk with Alex and Jason from Brandography about how to optimize your SEO efforts and keep your website relevant and up-to-date.

Shownotes

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Jason Dailey

CEO

Leading Brandography, an award-winning digital marketing company recognized for innovation, Jason Dailey is well accomplished in identifying, launching, and elevating the success of new business concepts.

Sound business savvy, an entrepreneurial spirit, and a ferocious work ethic is native to Jason Dailey. Upon graduation from the Univ of WI – Madison, Jason pursued an entrepreneurial track, leading multiple successful ventures and overseeing operations for other organizations prior to launching Brandography.

Jason’s integrated model for Brandography represents a comprehensive marketing approach adhering to latest and best SEO practices. Brandography provides website and app design and development, marketing strategy, brand creation and deployment, videography and photography, content marketing, and ongoing marketing including pay per click, managed ad placements, social media, and technical SEO. Tracking and reporting of marketing strategies is key in supporting a responsive marketing approach.

Deeply respecting every business Brandography serves, Jason has woven into the philosophy of his organization and team the awareness that they do not just market products and services – they partner with the individuals behind those businesses which represent dreams fulfilled, investment of capital, hard work, the financial security for many individuals, and the collective strength of the business community as a whole.

Alex Wolfgram

Digital Marketing Specialist

Alex is a Digital Marketing Specialist focused on SEO and SEM. He has helped numerous clients in various spaces including e-commerce, small to medium size businesses, education, and government and is a sought-after contributor to multiple online industry forums.

Having started his career in Asia, Alex is experienced in helping companies build websites and expanding their online marketing presence to Western audiences. After getting his MA in Taiwan and finishing his travels to more than 20 countries, Alex moved back to his home state of Minnesota where he has since joined Brandography as a Digital Strategist focused on Google AdWords, SEO, and overall online paid advertising.

Ruth Tambornino

Digital Brand Strategist

Ruth Tambornino is the Digital Brand Strategist at Hubbard Interactive, Hubbard’s Digital Agency. Prior to joining Hubbard Interactive, she Senior Manager of Field Strategy at Dex Media. Her role at Dex included bringing new digital products to market, training marketing consultants and working with key client accounts. In addition to Dex Media, Ruth spent a year working with a start up software company as Director of Sale Enablement. Ruth has over 10 years of experience in digital marketing. A former small business owner and Real Estate professional, Ruth understands the challenges business owners face. Her professional focus is to educate business owners on the importance of digital marketing. With solid understanding of messaging and digital platforms, Ruth has worked with 100’s of clients locally and nationally, impacting their business in a positive way. Areas of expertise include PPC, SEO, Digital Display, Websites and Mobile platforms. Over the course of her career, Ruth has received several awards for sales and training. She is certified in Google AdWords and is currently completing her business degree at Saint Mary’s University. She is also on the Board of Directors for Alliance of Women in Media.

Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).

Ep63 – Inside the Ever-Evolving Hospitality Industry with GrandStay Hotels

In an industry that includes giant hotel chains and hyper-individual vacation rentals, how do you navigate the changing climate of the travel and hospitality arena? GrandStay Hospitality is a growing national chain of hotels that has a unique focus on local community features. In this episode we talk with the marketing team from GrandStay about their marketing strategies and tactics as they continue to learn and improve their hotel offerings while pushing forward in the digital space.

Shownotes

Sponsors

Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Sam Franco

Social Media Strategist

@samantha593 Sam Franco

After graduating from Winona State University in 2015, Sam accumulated vast knowledge in healthcare and retail marketing industries through various digital marketing positions. Sam’s Social Media Strategist position at Hubbard Interactive allows her to passionately problem solve within client’s brand standards and social media marketing needs. Sam applies her background in photography to many of the brands she manages, while constantly looking for new creative ideas to reach audiences in the ever-changing digital marketing world.

Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).

Ep62 – How to Build a Successful Fundraiser: A Case Study from the Special Olympics Polar Plunge

Polar Plunges have become a big event in Minnesota, and Special Olympics of Minnesota has spearheaded the movement and raised a lot of money for their cause through individual and corporate involvement. In this episode we sit down with part of the marketing team from Special Olympics to talk about the work that goes into the Polar Plunge and how they continue to make it a success every year.

Shownotes

Sponsors

Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Kelley Jensen

Director of Corporate Relations & Special Events

Kelley Jensen

Kelley has been with Special Olympics Minnesota for four years as the Director of Corporate Sponsorships + Special Events. Kelley and her team work on the Polar Plunge to engage and cultivate corporate partners, activate sponsorships on site, and assist in planning the Minneapolis Polar Plunge each year. Outside of the Plunge, Kelley oversees all partnerships with Minnesota businesses and a multitude of fundraising events.

Taylor Dale

Marketing & Communications Manager

Taylor Dale

Taylor has been with Special Olympics Minnesota for nearly five years and currently serves as the Marketing & Communications Manager of development events and initiatives. In conjunction with a handful of SOMN’s internal and external teams, Taylor leads the Polar Plunge marketing campaign and implements all strategies through social media, web & digital marketing, email communication, traditional media, on-site experiences and more.

Ep61 – Why Animated Content Is Taking Over Your Social Media Feed

Short animated posts are everywhere on social media right now. From stories to posts to ads, the animated video content includes short, animated text posts to longer, fully animated videos. So is animated content better than still images? How do you make the transition to animated content? In this week’s episode, we talk about the pros and cons of animated content on your brand’s social media channels.

Shownotes

Sponsors

Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Derek Hageness

Graphic Designer/Animator

@grantwell_stripeswell Derek Hageness

Derek’s design background is rooted in branding and animation. Derek’s excitement comes from building trust with clients and getting them excited about new avenues of creative.

Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).

Ep60 – How To Simplify Your Content Creation Process

Agencies and the clients they work with have a unique relationship that requires unique tools to stay connected, efficient & creative. Coming from the agency world, Joe Teo has a really good idea of what one of those tools should be to help agencies work with clients to create and distribute quality content. In this episode we talk to Joe, the CEO of HeyOrca, about the tool they’ve created and what it’s like to build software from scratch.

Shownotes

Sponsors

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.

Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Joe Teo

Chief Executive Orca

@JosephTeoLS

Joe is the Chief Executive Orca of HeyOrca – a social media calendar for marketing agencies. He is passionate about building software to help marketing agencies save time and work effectively.

Tory Kalousek

Senior Social Media Strategist

@earthtobrides Tory Kalousek

With a background in Digital Marketing, Tory is a Senior Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.

Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).

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