Southwest of the Twin Cities in the small town of Red Wing, Minnesota lives Billy the Bun Man – a larger-than-life personality who thrives on Facebook promoting the local bakery, Hanisch Bakery. Bill Hanisch is the owner of the bakery and has built an audience of over 18,000 fans on Facebook with his social media alter ego, Billy the Bun Man.

In this episode we talk to Bill about that persona. He talks about the work that it takes to run a successful bakery and keep up his Billy the Bun Man identity (for which he has a costume and everything), and how he has used social media to build business for his bakery as well as other businesses in Red Wing.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Bill Hanisch

Chief Manager/Owner - Hanisch Bakery and Coffee Shop

@hanischbakery

Bill Hanisch is 1998 Graduate of Red Wing High School and a 2000 Graduate of Johnson and Wales University in Providence, Rhode Island. He studied Baking and Pastry Arts and Basics of Hotel and Restaurant Management. The bakery career for him started at 16 years old at Braschler’s Bakery and Coffee shop in Red Wing, Minnesota. Starting as a cleaning kid and moving his way through the ranks of the bakery before finally landing as the head night baker. In 2007 Bill and his then wife Robyn had the opportunity to purchase Braschler’s Bakery and make the transition into Hanisch Bakery and Coffee Shop. For 11 years the bakery has grown and prospered with the help of a strong social media presence. Self taught in most of the social media avenues Bill has created an online persona know as Billy The Bunman, a nickname given to him by a local radio Dj. Now with a strong following on Facebook, he is looking on how to grow and adapt the bakery in all the avenues on social media, as well as expanding the bakery itself.


Chad Peterson

Digital Project Manager

Chad Peterson is a digital project manager at Hubbard Interactive. A Wisconsin native, Chad moved to Minnesota to attend school at the University of Minnesota – Duluth, finishing his degree at Full Sail University, where he fell in love with developing brands on social media. Chad started in radio as a promotion specialist, and has sense worked in the motorcycle industry for a globally recognized distributor as a media buyer and social media manager – leading community development, influencer management, content strategy and creation, and social ad buys.


 

Recently SKOR North in the Twin Cities went through a major rebrand – new name, new logo, new website, new social media channels, new platforms, new everything. It was a process that took months to plan and implement because they changed their whole business model. Before they were an AM sports talk radio station with it’s toes in the digital marketing world, but now as SKOR North, they are a investing heavily in digital content distribution while still maintaining their AM radio presence, which has been around for almost 100 years.

In this episode, we talk with Derek Wetmore and Seth Auger from SKOR North about the whole process of rebranding and what they are excited about going forward with a completely different brand mentality and focus.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Derek Wetmore

Assistant Content Director - SKOR North

Derek Wetmore

Derek Wetmore is the assistant director of content & distribution for SKOR North, a Twin Cities sports media company by Hubbard Broadcasting. He also covers the Minnesota Twins and Major League Baseball for SKORNorth.com, and hosts Touch ‘Em All, a show about the Twins.


Seth Auger

Social Media Brand Manager - SKOR North

Seth Auger

Seth Auger is the Social Media Brand Manager for SKOR North. Coming over from the Minnesota Timberwolves, Seth is in charge of leading the social media strategy efforts for the SKOR North brand and creating unique, engaging content and voice.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).