Recently SKOR North in the Twin Cities went through a major rebrand – new name, new logo, new website, new social media channels, new platforms, new everything. It was a process that took months to plan and implement because they changed their whole business model. Before they were an AM sports talk radio station with it’s toes in the digital marketing world, but now as SKOR North, they are a investing heavily in digital content distribution while still maintaining their AM radio presence, which has been around for almost 100 years.

In this episode, we talk with Derek Wetmore and Seth Auger from SKOR North about the whole process of rebranding and what they are excited about going forward with a completely different brand mentality and focus.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Derek Wetmore

Assistant Content Director - SKOR North

Derek Wetmore

Derek Wetmore is the assistant director of content & distribution for SKOR North, a Twin Cities sports media company by Hubbard Broadcasting. He also covers the Minnesota Twins and Major League Baseball for, and hosts Touch ‘Em All, a show about the Twins.

Seth Auger

Social Media Brand Manager - SKOR North

Seth Auger

Seth Auger is the Social Media Brand Manager for SKOR North. Coming over from the Minnesota Timberwolves, Seth is in charge of leading the social media strategy efforts for the SKOR North brand and creating unique, engaging content and voice.

Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.