If you are looking to take your social media knowledge from a pastime to a career, this is the episode for you. It’s not just about being able to get likes – you need to know how to plan, create, schedule and analyze your social media channels. In this episode, we meet with college students and Hubbard interns Maddie Fetters and Ashley Getting on how they picked their majors and the path they took to work in the advertising field.


Shownotes


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Ashley Getting

Social Media Intern

Ashley Getting is currently a senior at Winona State University and a Social Media Intern at Hubbard Interactive. She is majoring in Advertising with a minor in Public Relations. As a student and fresh face to Hubbard Interactive, she enjoys being detail-oriented and creating new content. While being at Winona, she has become an active member and Vice President of Social Media for the National Society of Collegiate Scholars. Ashley is also a member and President of AdFed at Winona. Ashley’s passions are spending time with friends and family, enjoying delicious meals, and discovering new music.


Maddie Fetters

Social Media Intern

Maddie Fetters is currently a senior at Iowa State University majoring in Advertising. She’s a member of Kappa Kappa Gamma sorority and served as Vice President of Public Relations on the Collegiate Panhellenic Council on campus. Originally from Faribault, Minnesota, she is now a Social Media Intern at Hubbard Interactive living in Minneapolis for the summer. She aspires to become a copywriter one day. In her spare time, she enjoys going for runs and finding new documentaries to watch on Netflix.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


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