Keeping up with trends in digital marketing can be a full-time job because everything changes so quickly. Then implementing strategies and tactics for your business based on what’s new is a whole different beast. Luckily there are people like Shark out there to help us stay on top of trends and look toward the future with our marketing. Kenneth “Shark” Kinney is creative marketer, podcaster, speaker, consultant and growth executive. In this episode we chat with Shark about where things like Facebook, influencer marketing, video, and chat bots are at right now and where they are going this year. Our conversation with Shark was full of great insight and things to chew on, so this is part 1.
On This Episode
Social Media Services Manager
As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.
Kenneth (Shark) Kinney, is a highly accomplished and creative marketer, consultant, and speaker. He’s lead national campaigns working with brands including AT&T, Target, FedEx, Toyota, Panera, and Verizon. He is host of “A Shark’s Perspective” podcast featuring experts and thought leaders in marketing.
Digital Content Specialist
Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.