Return-on-investment. You want to show it. Your clients want to see it. Your boss is asking you for it. How do you show what’s working and what’s not? In this panel from our recent Hubbard Digital Academy, we meet with the marketing teams from the Minnesota Vikings, Mall of America, Anytime Fitness & Land O’Lakes to tell how they track results and how to best display/share them with your team.


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On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Steve Goldstein

Director of Digital Sales - Hubbard Radio

Leading a Washington, DC-based team that creates digital marketing programs across the United States, Steve has a 25+ year track record of sales and sales management success in both traditional and digital media. Steve lives in the DC suburbs with his wife and two sons.


Sara Johnson

Integrated Marketing Manager, Mall of America

As an Integrated Marketing Manager at Mall of America, Sara assists in developing and executing integrated marketing strategies at a local, regional and national scale.


Felicia Johnson

Social Media Manager- Minnesota Vikings

Felicia Johnson is in her third season as the Social Media Manager for the Minnesota Vikings. She helps oversee paid social media, assists with channel strategy and helps create content for Instagram, Snapchat, Twitter, Facebook and Vikings.com.


Kristen Pechacek

Digital Marketing Director - Self Esteem Brands

Kristen is the Digital Marketing Director at Self Esteem Brands, home of Entrepreneur’s Top Global Franchise, Anytime Fitness, and promising newcomers Waxing the City and Basecamp Fitness.


Brad Boldenow

Data Analyst - Land O'Lakes

Brad is a Data Analyst for Land O’Lakes. He works alongside digital marketers and communicators helping interpret digital data to assist in creating memorable experiences for Land O’Lakes audiences.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).