It seems like a new article or story comes out every week about how the shopping mall is dying. While that may be true for some malls, Mall of America is a thriving shopping mall. They succeed by making the mall a destination and an experience with over 500 retailers, an amusement park, and 50 restaurants. The marketing team at Mall of America is 40 people taking advantage of social media and digital marketing as well as radio and TV advertising. In this episode we talk to Sara Johnson from Mall of America about what they do to build such a unique and special experience, what it takes to manage so many partners, and what happens when there is a PR crisis.


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On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Sara Johnson

Integrated Marketing Manager, Mall of America

As an Integrated Marketing Manager at Mall of America, Sara assists in developing and executing integrated marketing strategies at a local, regional and national scale.


Tory Kalousek

Senior Social Media Strategist

@earthtobrides Tory Kalousek

With a background in Digital Marketing, Tory is a Senior Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.


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