Ep70 – The Good and Bad of Celebrating Holidays on Social Media

With Martin Luther King Jr. Day on Monday, there were a lot of social media posts from brands to celebrate the holiday. With any holiday, there are different brands that jump on the bandwagon for some exposure online. But is it necessary for brands to post on holidays? What about days like National Polka Dot Day or National Pie Day? In this episode we talk about the strategy behind posting (or not posting) on holidays. Our conversation eventually leads to how to handle negative reactions and PR headaches that stem from social media posts.

Shownotes

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Isabella Dotzler

Social Media Strategist

@dip.n.dotz Isabella Dotzler

After graduating summa cum laude from St. Catherine University in December 2016, Isabella joined the Hubbard Interactive team ready to put her Communications, Marketing, and Graphic Design studies to use. While in school, she ran numerous social media accounts for foundations (one funded by Paris Hilton’s grandpa – yes, you read that right) and local nonprofits. Isabella started as a Social Media Coordinator, and has since moved to the role of Social Media Strategist with Hubbard Interactive. In that time she has created targeted content and paid social advertising for over 20+ industry-diverse clients. She also aides in the creative design process with her extensive Photoshop background. When she’s not working, Isabella can be found enjoying a good cup of coffee, participating in the Twin Cities foodie/art scene, and jamming out to various kinds of music. Not country though, sorry not sorry.

Chad Peterson

Digital Project Manager

Chad Peterson is a digital project manager at Hubbard Interactive. A Wisconsin native, Chad moved to Minnesota to attend school at the University of Minnesota – Duluth, finishing his degree at Full Sail University, where he fell in love with developing brands on social media. Chad started in radio as a promotion specialist, and has sense worked in the motorcycle industry for a globally recognized distributor as a media buyer and social media manager – leading community development, influencer management, content strategy and creation, and social ad buys.

Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.

 

Ep69 – Elevating Your Brand: Building an Online Presence Within Your Niche

Businesses come in all shapes and sizes. Some brands market themselves to a broad audience and have wide appeal while others have to find a select, small audience. Social media is a great tool for a business to reach a wide audience, but it has immense power to find niche audiences and target them with social post and ads. Even before Facebook and Instagram became paid ad platforms, they were powerful brand building and marketing tools.

As with businesses, clothing comes in all shapes and sizes. The King brothers, Kenny & Danny of King Bros. Clothiers, have built their brand customizing clothing and fitting suits for each one of their clients. They used Instagram to build their brand, find an audience, and even find clients to fit with custom suits. In the niche of custom, bespoke suits, they have found success with hard work and the right partnerships. They have worked with a lot of clients – from athletes & celebrities to business people and people who simply wear suits to work everyday.

In this episode we talk with Kenny & Danny King about taking the leap of faith to start a business, and how they have had to evaluate and change their business as digital marketing changes. We were able to find out what it’s like working with Thor Björnsson – “The Mountain” from Game of Thrones, and the Timberwolves’ Karl Anthony Towns. They talk about the role of passion and hard work in making their business a success as well as how they were able to educate people and elevate their brand in a relatively unknown industry.

Shownotes

On This Episode

Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.

Tory Kalousek

Senior Social Media Strategist

@earthtobrides Tory Kalousek

With a background in Digital Marketing, Tory is a Senior Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.

Kenny & Danny King

@king_bros @kingbrosclothiers

Kenny and Danny King started King Brothers Clothiers in 2011. The King Brothers have a unique lens into image and marketing a business, directly translating social media “brands” into sales. They, along with their work, have been featured on ABC, CBS, FOX, NBC, ESPN, HBO, hulu, NBA TV, MLB Network, NFL Network and Hollywood movies, among others.

 

Ep68 – Goodbye Cookie Cutter Campaigns: How to Be Unconventional with Your Marketing

Standing out in a crowded market is hard. While there’s no silver bullet that will fix your marketing and get you a win every time, using some unconventional tools and tactics can get you noticed. The Isaacson brothers are doing just that. They are realtors in a saturated market, but they are also carving out their own space by being open to new marketing methods. They are willing to sponsor events and be themselves – however weird that is – on social media in order to build a long-lasting relationship with buyers and sellers through an exciting and unconventional process.

In this episode we talk with Tony and Sam Isaacson about starting their own real estate business in such a tight industry. They are honest about successes, struggles, and what it’s really like working with your brother. There was a fair amount of teasing and joking, but they share some valuable insight into the entrepreneurial process and real estate world.

Shownotes

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Tony Isaacson

Realtor

@tony_isaacson

Tony has built his real estate foundation with a background in finance, residential mortgages, and banking. Growing up in the Twin Cities certainly sparked his passion for real estate. Now living in Downtown Minneapolis with his wife, Audra, they enjoy all of the amazing things this city has have to offer. Having earned his MBA, Tony provides you with knowledgeable guidance for one of the most important decisions you and your family will ever make. The Isaacson Brothers will be with you every step of the way from buying and selling to renovating and design.

Sam Isaacson

Realtor

@samuelisaacson

Growing up in the Great State of Minnesota, Sam has a strong knowledge of the Twin Cities market. Combining an educational foundation in legal studies in business, years of experience in the banking industry, and a genuine dedication to clients makes real estate a true passion. In an industry crowded with special interests and transactional mentalities, Sam attempts to bring back the human element to the home buying, selling, and renovation process. Sam believes a home is a true blessing. With his brother Tony, they will pair you with the best designers, contractors, and financial consultants. What is Sam’s favorite thing while he is not engulfed in real estate market? Being Uncle Sam to his beautiful twin nieces – Hayden & Harlowe.

Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.

Ep67 – A Peek Behind the Curtain with Hubbard Interactive

As we start 2019, our producer, Pat, takes over hosting duties for an episode to talk about how Hubbard Interactive works and what we’ve learned in 9 years of business. Bernie Laur and Missy are the leaders for Hubbard Interactive, so Pat goes right to the top to find out what coming next for business marketing online in 2019 from an agency perspective.

Missy and Bernie get a little nostalgic as they remember the early days with MySpace and before Facebook was a paid advertising platform. Bernie talks about leveraging his radio experience to push digital marketing forward and Missy gets excited about influencers and event activations.

As we uncover a bit about what makes us tick, we hope you can learn from some of our experience and grab some useful tactics and ideas to try with your business marketing in 2019.

Shownotes

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Bernie Laur

Director of Digital Sales

@bernielaur @bernielaur

Bernie Laur is the Director of Digital Sales for the Hubbard Interactive – Twin Cities and has been running the Digital Sales organization since October of 2008. Since arriving at Hubbard, Bernie has been instrumental in creating Hubbard’s Social Media Management and Marketing and Digital Display advertising platforms. Bernie and Hubbard Interactive have partnered with sister company, 2060 Digital, to also offer businesses SEO, PPC, Website creation, Email Marketing and Management, Podcasting, and much more. Bernie is a 30 year veteran in the broadcasting and digital fields. Before Hubbard, Bernie was General Sales Manager of WKTI Radio in Milwaukee; he lived the “Hip Hop Dream” as GSM of B96 Radio in the Twin Cities; and he co-created and managed the CBS Retail Group – Twin Cities. Bernie holds a BA in Journalism/Mass Communications from the University of Minnesota – Twin Cities. Having been born and raised in Milwaukee, Bernie is not just a Green Bay Packers fan, he’s a season ticket holder and owner!

Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.

Ep66 – How to Plan Your 2019 Marketing Strategy

2019 is only days away. Due to that, 2019 marketing strategy planning is in its final pre-launch phase for a lot of businesses. 2018 brought a lot of changes to the digital marketing landscape. Certainly that landscape will change even faster as we move into and beyond 2019.

On December 10th, we podcasted from our biggest event of the year, Hubbard Digital Academy at Mall of America. Hubbard Digital Academy is a one-day marketing event. It includes sessions on Facebook advertising, video, graphic design, SEO, PPC and more. Since digital marketing changes so quickly, we host these events throughout the year, and we’re already planning our next one.

In contrast to our regular episode format, we mixed things up a bit this time. We welcomed 8 guests in one podcast. Members of our Hubbard Interactive team sat down with 8 small business marketers. They represented business in property management, astrology, publishing, remodeling, B2B, non-profit consulting, and more. Most noteworthy, we asked each one a single question, “What is your biggest marketing challenge for 2019?” As a result, we had great conversations about what they can do as they plan their 2019 marketing strategy. So no matter what industry you work in, there should be valuable takeaways for you from these chats.

Shownotes

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Ruth Tambornino

Digital Brand Strategist

Ruth Tambornino is the Digital Brand Strategist at Hubbard Interactive, Hubbard’s Digital Agency. Prior to joining Hubbard Interactive, she Senior Manager of Field Strategy at Dex Media. Her role at Dex included bringing new digital products to market, training marketing consultants and working with key client accounts. In addition to Dex Media, Ruth spent a year working with a start up software company as Director of Sale Enablement. Ruth has over 10 years of experience in digital marketing. A former small business owner and Real Estate professional, Ruth understands the challenges business owners face. Her professional focus is to educate business owners on the importance of digital marketing. With solid understanding of messaging and digital platforms, Ruth has worked with 100’s of clients locally and nationally, impacting their business in a positive way. Areas of expertise include PPC, SEO, Digital Display, Websites and Mobile platforms. Over the course of her career, Ruth has received several awards for sales and training. She is certified in Google AdWords and is currently completing her business degree at Saint Mary’s University. She is also on the Board of Directors for Alliance of Women in Media.

Sam O’Byrne

Digital Brand Strategist

@im_just_sam

Sam O’Byrne is a Digital Brand Strategist at Hubbard Interactive. Since finishing school at the University of Minnesota, Sam has become an experienced digital strategist with over 10 years of planning, creating, and executing digital solutions. Sam has extensive experience working with businesses, government organizations, public health initiatives and non-profits from fortune 500s to tiny mom and pop bakeries. Sam holds certifications from Google in AdWords and analytics as well as various other certifications from Bing, Microsoft and Hubspot.

Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.

Categories