With Martin Luther King Jr. Day on Monday, there were a lot of social media posts from brands to celebrate the holiday. With any holiday, there are different brands that jump on the bandwagon for some exposure online. But is it necessary for brands to post on holidays? What about days like National Polka Dot Day or National Pie Day? In this episode we talk about the strategy behind posting (or not posting) on holidays. Our conversation eventually leads to how to handle negative reactions and PR headaches that stem from social media posts.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Isabella Dotzler

Social Media Strategist

@dip.n.dotz Isabella Dotzler

After graduating summa cum laude from St. Catherine University in December 2016, Isabella joined the Hubbard Interactive team ready to put her Communications, Marketing, and Graphic Design studies to use. While in school, she ran numerous social media accounts for foundations (one funded by Paris Hilton’s grandpa – yes, you read that right) and local nonprofits. Isabella started as a Social Media Coordinator, and has since moved to the role of Social Media Strategist with Hubbard Interactive. In that time she has created targeted content and paid social advertising for over 20+ industry-diverse clients. She also aides in the creative design process with her extensive Photoshop background. When she’s not working, Isabella can be found enjoying a good cup of coffee, participating in the Twin Cities foodie/art scene, and jamming out to various kinds of music. Not country though, sorry not sorry.

Chad Peterson

Digital Project Manager

Chad Peterson is a digital project manager at Hubbard Interactive. A Wisconsin native, Chad moved to Minnesota to attend school at the University of Minnesota – Duluth, finishing his degree at Full Sail University, where he fell in love with developing brands on social media. Chad started in radio as a promotion specialist, and has sense worked in the motorcycle industry for a globally recognized distributor as a media buyer and social media manager – leading community development, influencer management, content strategy and creation, and social ad buys.

Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.


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