Standing out in a crowded market is hard. While there’s no silver bullet that will fix your marketing and get you a win every time, using some unconventional tools and tactics can get you noticed. The Isaacson brothers are doing just that. They are realtors in a saturated market, but they are also carving out their own space by being open to new marketing methods. They are willing to sponsor events and be themselves – however weird that is – on social media in order to build a long-lasting relationship with buyers and sellers through an exciting and unconventional process.

In this episode we talk with Tony and Sam Isaacson about starting their own real estate business in such a tight industry. They are honest about successes, struggles, and what it’s really like working with your brother. There was a fair amount of teasing and joking, but they share some valuable insight into the entrepreneurial process and real estate world.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Tony Isaacson



Tony has built his real estate foundation with a background in finance, residential mortgages, and banking. Growing up in the Twin Cities certainly sparked his passion for real estate. Now living in Downtown Minneapolis with his wife, Audra, they enjoy all of the amazing things this city has have to offer. Having earned his MBA, Tony provides you with knowledgeable guidance for one of the most important decisions you and your family will ever make. The Isaacson Brothers will be with you every step of the way from buying and selling to renovating and design.

Sam Isaacson



Growing up in the Great State of Minnesota, Sam has a strong knowledge of the Twin Cities market. Combining an educational foundation in legal studies in business, years of experience in the banking industry, and a genuine dedication to clients makes real estate a true passion. In an industry crowded with special interests and transactional mentalities, Sam attempts to bring back the human element to the home buying, selling, and renovation process. Sam believes a home is a true blessing. With his brother Tony, they will pair you with the best designers, contractors, and financial consultants. What is Sam’s favorite thing while he is not engulfed in real estate market? Being Uncle Sam to his beautiful twin nieces – Hayden & Harlowe.

Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.