According to the National Federation of Independent Business (NFIB) Research Center:
- Currently, 76% of small businesses are negatively impacted by the outbreak of the coronavirus,
- About 5% are positively impacted experiencing stronger sales due to a sharp rise in demand for certain products, goods, and services.
- Of those businesses negatively impacted, 23% are experiencing supply chain disruptions, 54% slower sales, and 9% sick employees.
However, in our digital world, there are plenty of ways to stay connected to your customers through this pandemic and keep your business going through it:
- Let customers know what you’re doing to prevent the spread of COVID-19
- Update your online channels
- Offer online deals & community building content
- Be responsive with proactive community management
In this episode we talk through some strategies and examples for your business to keep in mind as you navigate the COVID-19 world right now.
- NFIB Study
- Hubbard Interactive Article on How COVID-19 is Affecting Businesses
- AT&T’s COVID-19 Response
- Article on Chipotle’s Virtual Hangouts
- Info on Minnesota Distilleries Making Hand Sanitizer
- Marriott CEO’s Authentic Response to COVID-19
- Social Media Today Article on Virtue Signaling by Brands Online
- PodMN’s Open for Business Interviews
On This Episode
Social Media Services Manager
As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.
Senior Digital Sales Strategist
Jayna Wilcox is the Senior Digital Sales Strategist at 2060 Digital. Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of digital media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social & digital media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future.
Social Media Coordinator
With a career path that has so far been more confusing than the plot line of a Telenovela, Adriana brings knowledge from multiple areas of digital marketing. She graduated from the University of St. Thomas with a degree in Business Law and was a cheerleader during her time there. As a Social Media Coordinator at Hubbard Interactive, she brings company voices to life through social media content. With multiple HubSpot certifications and knowledge in Inbound Marketing, she knows the importance of lead nurturing. With passion for all things email, she is able to take a hands-off approach to engaging with customers and nurturing leads as they go through the buyer’s journey. When she isn’t geeking out over digital marketing you can find her blogging about mental health, capturing her trendy life living in North Loop, and taking pictures of her dog and cat.
Digital Content Specialist
Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.