As the business and media landscape changes, the way companies – large and small – manage campaigns is shifting. Social media has given smaller brands a voice and a channel to compete with larger companies. In this episode, Missy talks with Deanna Baisden about her award winning, viral LaCroix hair social media campaign and how PR and social media are changing the game for marketers.


Shownotes

Lacroix Hair Artists Instagram Accounts:


Sponsors

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Deanna Baisden

Beauty Marketing Specialist

@deannabaisden @deannabaisden

At Scruples Hair Care, Deanna combines her international marketing experience and passion for the beauty/fashion space as she leads digital marketing initiatives. In her role, she builds and executes product copy, social media marketing, community management, digital strategy, content creation, public relations and influencer outreach.


Like the business world, the media world is changing rapidly. The transition to a digital world is causing some disruption that is forcing some legacy media brands to change their business models. One of those brands is 1500ESPN. 1500ESPN has been around as an AM radio station for a long time, but Phil Mackey is leading the charge to transform their brand and image into something that thrives in our digital world today. In this episode, Phil talks about some of their strategies and mindsets as they move forward and create something brand new that is rooted in the long AM1500 tradition.


Shownotes


Sponsor

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Phil Mackey

Director of Content & Distribution, 1500ESPN

@PhilMackey

Phil Mackey is a talk show host and podcaster for Hubbard MSP who was voted Minnesota Sportscaster of the Year in 2012 by the National Sports Media Association. In his role as on demand content director, Phil helps Hubbard audio brands reach larger audiences and grow outside of radio.


Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.