As the business and media landscape changes, the way companies – large and small – manage campaigns is shifting. Social media has given smaller brands a voice and a channel to compete with larger companies. In this episode, Missy talks with Deanna Baisden about her award winning, viral LaCroix hair social media campaign and how PR and social media are changing the game for marketers.


Shownotes

Lacroix Hair Artists Instagram Accounts:


Sponsors

HeyOrca!

http://heyorca.com

HeyOrca makes social media planning for agencies easy! Seamlessly plan for multiple clients and get content approvals in the ultimate sandbox for marketing.


Hubbard Digital Academy

http://hubbarddigitalacademy.com

Marketers! Come experience this energetic & educational event with 10 breakout sessions, a full breakfast and lunch, free head shots, a special keynote speaker from Google and giveaways throughout the day.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Deanna Baisden

Beauty Marketing Specialist

@deannabaisden @deannabaisden

At Scruples Hair Care, Deanna combines her international marketing experience and passion for the beauty/fashion space as she leads digital marketing initiatives. In her role, she builds and executes product copy, social media marketing, community management, digital strategy, content creation, public relations and influencer outreach.


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