Like the business world, the media world is changing rapidly. The transition to a digital world is causing some disruption that is forcing some legacy media brands to change their business models. One of those brands is 1500ESPN. 1500ESPN has been around as an AM radio station for a long time, but Phil Mackey is leading the charge to transform their brand and image into something that thrives in our digital world today. In this episode, Phil talks about some of their strategies and mindsets as they move forward and create something brand new that is rooted in the long AM1500 tradition.


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On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Phil Mackey

Director of Content & Distribution, 1500ESPN

@PhilMackey

Phil Mackey is a talk show host and podcaster for Hubbard MSP who was voted Minnesota Sportscaster of the Year in 2012 by the National Sports Media Association. In his role as on demand content director, Phil helps Hubbard audio brands reach larger audiences and grow outside of radio.


Pat Laeger

Videographer/Producer

@PatLaeger Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. He has two dogs named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


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