With a stronger economy and higher discretionary incomes, the U.S. wedding industry has hit $72 billion in revenue according to IBISWorld. With fewer couples getting married, wedding vendors have a smaller group to target but potential for bigger budgets. Get an inside look at how two millennial women are planning their wedding, making decisions and finding the best vendors through the use of social media.


On This Episode

Missy Budensiek

Social Media Services Manager

@miss_shredbetty @miss_shredbetty

As the Social Media Services Manager for Hubbard Interactive, Melissa Budensiek’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Jayna Anderson

Senior Social Media Strategist

@jaynaanderson_

Jayna Anderson is the Senior Social Media Strategist at Hubbard Interactive. Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of social media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future. Her go-getter attitude has given her the ability to grow both her accounts and help the company gain more business in the last year as Senior Social Media Strategist, assisting the Social Media Services Manager on pitches and presentations.


Pat Laeger

Videographer

@PatLaeger @PatLaeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. His love for Mountain Dew borders on addiction, and he has two puppies named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).


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