The General Store of Minnetonka is a locally owned and operated family business that was started in 1984. At the General Store of Minnetonka, they have 15,000 square feet of  home décor, special gifts and old time classics. On this podcast, Jenny Putnam, Buyer and Daughter of the General Store family, tells us about how she stays true to her roots and combats the big guys that are dominating the market by creating a destination vs. a location.

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Jenny Putnam

@generalstoreofminnetonka @General-Store-Of-Minnetonka-21811974962

As a member of a family run business, Jenny Putnam wears many hats! From graphic designer, placing media to buying accessories/clothing and creating training sales training documents, her role at the General Store of Minnetonka is a potpourri of duties.  Jenny holds a degree in Advertising from the University of Colorado at Boulder. Which you can imagine is where she picked up her love of snowboarding! As a mother of two she works hard, but knows how to live in the moment and take advantage of all that life has to offer.

Jordan Nelson

Social Media Strategist

@jordaninaction @jordaninaction

Get your map ready for the journey to find out who Jordan Nelson really is. The 2015 University of Minnesota graduate, Jordan Nelson is a social media strategist that is always up for an adventure. He gets a thrill out of pushing marketing limits and reaching ambitious goals while finding realistic ways of accomplishing success. Jordan may keep his eyes on the stars, but his feet stay on the ground (Thank Theodore Roosevelt for the poster above his bed). He’s more than just a thinker, he can take innovative ideas and bring them to life. Jordan takes pride in his ability to take a brand to the next level, creatively problem solve, and engage diverse audiences.

He’s not your typical cell phone dependent millennial, he still rings doorbells and has a house phone as a reminder of simpler days. If you must know everything, you won’t find your way to his heart by puppies and pizza alone. Paper towels, cake donuts, and lion head rabbits are all you need. Outside of social media, he is a film-fantatic, has an immense love for reality tv, and enjoys reenacting scenes from movies by visiting where they were filmed. Jordan’s closing statement: “Born and raised on the oxford comma.”

Kristen Walker

Account Manager

@kristenewalker @kristenewalker

Kristen identifies and customizes unique marketing solutions for clients that fit their objectives and business development through marketing campaigns for myTalk107.1 – The country’s only Women Talk Radio – Digital Marketing and Social Media with Hubbard Interactive. Think outside the box.
A true city girl, born and raised in Minneapolis. Mom. Food Enthusiast. Car-pool driver.

Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.

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One comment on “Ep26: Changing Your Business from a Location to a Destination

  1. Wow…got impressed by the title. you have shared really great stuff. Thanks a lot for sharing.

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