Our new Social Media Coordinator Fatin joins Missy and Devin to talk about industry trends, influencer marketing, and why were starting to make more responsible consumer decisions. Were seeing increasing numbers retail stores closing who aren’t succeeding in the digital and online space. Additionally, we dive into the up-and-coming emphasis on micro-influencer marketing, and angry comments on ModCloths Facebook page (listen to the episode to see why). Also – when was the last time you’ve been to a RadioShack?

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Episode Links

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Devin Johnson

Social Media Manager

@DevRachael @devvine

Devin works by day as a Social Media Manager at Boveda Inc. in Minnetonka MN, and by night, she’s usually eating tacos. Her experience within the cannabis industry includes event marketing, product development and social media marketing. She enjoys spending her free time reading self-help books, practicing yoga, or watching the latest HBO documentary.

Fatin Omerabi

Social Media Coordinator

@fatinomerabi @fatinomerabi

Fatin Omerabi is a Social Media Coordinator on the Hubbard Interactive team. She graduated from the University of Minnesota with a degree in Business and Marketing and is the most recent addition to the team. She assists the Social Media Specialists on a daily basis by creating targeted campaigns and paid social content. Having previously done social media marketing for individual companies in the past, she enjoys the fast pace and ever-changing environment provided by working with an array of clients. Fatin grew up in Edina, MN but prefers eating donuts over cake any and every day of the week. Fatin is also a self-proclaimed movie-buff and Oscar pool winner 3 years running. After moving to California for two years where she, among other things, studied film at the University of California, Berkeley, she is beyond thrilled to continue her journey in her home state.

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