Our new Social Media Coordinator Fatin joins Missy and Devin to talk about industry trends, influencer marketing, and why were starting to make more responsible consumer decisions. Were seeing increasing numbers retail stores closing who aren’t succeeding in the digital and online space. Additionally, we dive into the up-and-coming emphasis on micro-influencer marketing, and angry comments on ModCloths Facebook page (listen to the episode to see why). Also – when was the last time you’ve been to a RadioShack?

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Episode Links


On This Episode

Missy Budensiek

Social Media Services Manager

@miss_shredbetty @miss_shredbetty

As the Social Media Services Manager for Hubbard Interactive, Melissa Budensiek’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Devin Johnson

Social Media Strategist

@DevRachael @devvine

Devin is ecstatic to be a part of the team of Social Media Strategists at Hubbard Interactive. She hails from Winona State University and will have a hard time not correcting you’re grammar or spelling errors (see what she did there). She thrives while collaborating with her team to find ways to implement creative and successful strategies for her small-business clients. When enjoying nice weather, eating good food (pizza + tacos especially), or reading her horoscope, she is in her happy place. Whether it’s your birthday, your break-up, or Tuesday, Devin is there to make the most out of any occasion. She is driven by inspiring others, having new experiences, and making things happen.


Fatin Omerabi

Social Media Coordinator

@fatinomerabi @fatinomerabi

Fatin Omerabi is a Social Media Coordinator on the Hubbard Interactive team. She graduated from the University of Minnesota with a degree in Business and Marketing and is the most recent addition to the team. She assists the Social Media Specialists on a daily basis by creating targeted campaigns and paid social content. Having previously done social media marketing for individual companies in the past, she enjoys the fast pace and ever-changing environment provided by working with an array of clients. Fatin grew up in Edina, MN but prefers eating donuts over cake any and every day of the week. Fatin is also a self-proclaimed movie-buff and Oscar pool winner 3 years running. After moving to California for two years where she, among other things, studied film at the University of California, Berkeley, she is beyond thrilled to continue her journey in her home state.


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