All good video tells a story. In this episode, we meet with videographers Pat Laeger and Kersten Godfrey on how to be a better storyteller, capturing “in the moment” content, and using video for your events.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.


Kersten Godfrey

Videographer

Kersten is a Videographer at Hubbard Interactive. She moved to San Francisco from Wisconsin, to pursue a passion for video production and filmmaking through enrolling in a yearlong, hands­-on program at the San Francisco School of Digital Film. She completed the program in October 2014 and joined a Minneapolis ad agency. Since then, she’s completed a wide variety of video projects for an array of clients. She thinks there’s nothing more fulfilling than crafting stories in style that’s logical and honest. She loves the variety and the possibility for fun that video production provides. When not skipping merrily around town, she’s probably playing video games. She has around 800 hours clocked in Skyrim!


Wheeler Morris

Manager, Corporate Podcasting Strategy

@wheelerjmorris

Wheeler oversees all podcasting within Hubbard Radio across the company’s eight markets.


Hubbard Interactive Graphic Designer Katie Greenhill and Social Media Strategist Isabella Dotzler join host Missy Budensiek on exploring ways to be more creative, including exercises that get your brain thinking out of your comfort zone.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Katie Greenhill

Graphic Designer

Katie is a Graphic Designer at Hubbard Interactive creating mostly digital designs for a wide variety of clients. Originally wanting to be an art major, she realized that the digital world was growing rapidly and the need for graphic design would continue to grow as well. Transferring her art skills to the computer came naturally and she holds a BA degree in Graphic Design. She has a background in marketing and sales, and has worked with both large and small companies. She views good design as a puzzle with all its pieces in the right place. She still paints when she has time, but spends most of her creativity on the computer or behind the lens of a camera. Katie loves Starbucks, and her top 5 strengths are empathy, developer, strategic, includer and futuristic.


Isabella Dotzler

Social Media Strategist

@dip.n.dotz Isabella Dotzler

After graduating summa cum laude from St. Catherine University in December 2016, Isabella joined the Hubbard Interactive team ready to put her Communications, Marketing, and Graphic Design studies to use. While in school, she ran numerous social media accounts for foundations (one funded by Paris Hilton’s grandpa – yes, you read that right) and local nonprofits. Isabella started as a Social Media Coordinator, and has since moved to the role of Social Media Strategist with Hubbard Interactive. In that time she has created targeted content and paid social advertising for over 20+ industry-diverse clients. She also aides in the creative design process with her extensive Photoshop background. When she’s not working, Isabella can be found enjoying a good cup of coffee, participating in the Twin Cities foodie/art scene, and jamming out to various kinds of music. Not country though, sorry not sorry.


Wheeler Morris

Manager, Corporate Podcasting Strategy

@wheelerjmorris

Wheeler oversees all podcasting within Hubbard Radio across the company’s eight markets.


When it comes to selling ATVs, snowmobiles, motorcycles, and dirt bikes, the powersports industry can do wonders by adding a digital component to their current campaigns. Targeting a 25-year-old to buy a motorcycle is going to be a much different approach than a 55-year-old. On this episode, we have Chad Peterson, who has worked in the powersports industry for over 5 years, Jordan Nelson, who manages one of the world’s largest aftermarket powersports company’s social media, and your host Missy Budensiek, discussing brand ambassador programs, event activations, and giveaways all relating to the powersports industry.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Chad Peterson

Digital Project Manager

Chad Peterson is a digital project manager at Hubbard Interactive. A Wisconsin native, Chad moved to Minnesota to attend school at the University of Minnesota – Duluth, finishing his degree at Full Sail University, where he fell in love with developing brands on social media. Chad started in radio as a promotion specialist, and has sense worked in the motorcycle industry for a globally recognized distributor as a media buyer and social media manager – leading community development, influencer management, content strategy and creation, and social ad buys.


Jordan Nelson

Social Media Strategist

@jordaninaction @jordaninaction

Get your map ready for the journey to find out who Jordan Nelson really is. The 2015 University of Minnesota graduate, Jordan Nelson is a social media strategist that is always up for an adventure. He gets a thrill out of pushing marketing limits and reaching ambitious goals while finding realistic ways of accomplishing success. Jordan may keep his eyes on the stars, but his feet stay on the ground (Thank Theodore Roosevelt for the poster above his bed). He’s more than just a thinker, he can take innovative ideas and bring them to life. Jordan takes pride in his ability to take a brand to the next level, creatively problem solve, and engage diverse audiences.

He’s not your typical cell phone dependent millennial, he still rings doorbells and has a house phone as a reminder of simpler days. If you must know everything, you won’t find your way to his heart by puppies and pizza alone. Paper towels, cake donuts, and lion head rabbits are all you need. Outside of social media, he is a film-fantatic, has an immense love for reality tv, and enjoys reenacting scenes from movies by visiting where they were filmed. Jordan’s closing statement: “Born and raised on the oxford comma.”


Wheeler Morris

Manager, Corporate Podcasting Strategy

@wheelerjmorris

Wheeler oversees all podcasting within Hubbard Radio across the company’s eight markets.


Bad Yelp review? Not sure how to handle that negative Facebook comment? Has your BBB rating dropped? This episode, Anna Johnson and Missy Budensiek teach you best practices on how to manage your reputation online, while finding reviews you might not even know are out there.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Anna Johnson

Social Media Coordinator

@the_butterflypath Anna Johnson

A recent college grad (University of Wisconsin-River Falls) in marketing communications with a minor in business communications, Anna Johnson started her own brand called Just Anna. She also branded her non-profit, The Butterfly Path, that launch this past November where she helps others in her community with mental health. If Anna’s not at work, talking social media, or helping others brand their business, she can be found drinking endless cups of coffee or shopping at local businesses.


Wheeler Morris

Manager, Corporate Podcasting Strategy

@wheelerjmorris

Wheeler oversees all podcasting within Hubbard Radio across the company’s eight markets.


Social media is causing a huge change in how brands interact with potential audiences. Just like an endorser on the radio, influencers are using their credibility and large audiences on social media to endorse products for brands. In this episode, we meet with influencer Eric Sanchez (better known as @urksanchez on Instagram) and break down how to create content for your channel, how to best work with brands, and what platforms to be on to get you started.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Eric Sanchez

Social Media Strategist

@urksanchez

While attending Augsburg College, Eric began working in the field of Marketing at Nike, Inc. As a Product Presentation Manager & Social Media Specialist, he provided premium consumer services support by monitoring and responding to inbound service-related messages in a variety of Nike communities via social media & email. Throughout his career, Eric has been working with cross-functional teams to approach Digital Marketing in a way that pushes boundaries and connections. He has a deep understanding of marketing initiatives, software services, web properties and social events. As an influencer himself, he enjoys the digital engagement between products and content creation. Originally from Brownsville, Texas, while not busy at work, Eric competes in summer volleyball & Road Races while spending the remainder of his off time with his black lab named Cooper.


Wheeler Morris

Manager, Corporate Podcasting Strategy

@wheelerjmorris

Wheeler oversees all podcasting within Hubbard Radio across the company’s eight markets.


We kick off this episode with talk on digital immortality (yes it’s a thing!), why we are team MailChimp, and updates on the Facebook data breach. Our host Missy, guest speaker Adriana, and producer Wheeler take a deep dive in how to better structure your email marketing campaigns for success, along with helpful tips on improving your open rate.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Adriana Velez

Social Media Coordinator

@sincerely_ami Adriana Velez

With a career path that has so far been more confusing than the plot line of a Telenovela, Adriana brings knowledge from multiple areas of digital marketing. She graduated from the University of St. Thomas with a degree in Business Law and was a cheerleader during her time there. As a Social Media Coordinator at Hubbard Interactive, she brings company voices to life through social media content. With multiple HubSpot certifications and knowledge in Inbound Marketing, she knows the importance of lead nurturing. With passion for all things email, she is able to take a hands-off approach to engaging with customers and nurturing leads as they go through the buyer’s journey. When she isn’t geeking out over digital marketing you can find her blogging about mental health, capturing her trendy life living in North Loop, and taking pictures of her dog and cat.


Wheeler Morris

Manager, Corporate Podcasting Strategy

@wheelerjmorris

Wheeler oversees all podcasting within Hubbard Radio across the company’s eight markets.


What do HotJar, Rihanna, and being blindfolded all have in common? They are all topics we discuss in this podcast – Yes it gets weird. #BringingBingBack Missy, Tory, and producer Wheeler discuss Facebook’s data breach, the fall of Snapchat, and some fun tools to help track results on your website.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Tory Kalousek

Senior Social Media Strategist

@earthtobrides Tory Kalousek

With a background in Digital Marketing, Tory is a Senior Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.


Wheeler Morris

Manager, Corporate Podcasting Strategy

@wheelerjmorris

Wheeler oversees all podcasting within Hubbard Radio across the company’s eight markets.


After entertaining stories about animals, donuts, and MySpace profile songs, the team dives into a video discussion. Missy and Devin sit down with Hubbard Interactive videographer Pat Laeger to talk social media videos and best practices. From the benefits of square videos to including closed captions, we cover it all in this episode!


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Devin Johnson

Social Media Manager

@DevRachael @devvine

Devin works by day as a Social Media Manager at Boveda Inc. in Minnetonka MN, and by night, she’s usually eating tacos. Her experience within the cannabis industry includes event marketing, product development and social media marketing. She enjoys spending her free time reading self-help books, practicing yoga, or watching the latest HBO documentary.


Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.


Richard Herod III (General Manager of White Bear Mitsubishi) joins the Social Feed Podcast this week where he talks about the unexpected viral video that put White Bear Mitsubishi on the map, not only in the state of Minnesota, but on a National scale as well.


Episode Links


On This Episode

Jayna Wilcox

Senior Digital Sales Strategist

@jaynaanderson_

Jayna Wilcox is the Senior Digital Sales Strategist at 2060 Digital. Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of digital media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social & digital media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future.


Devin Johnson

Social Media Manager

@DevRachael @devvine

Devin works by day as a Social Media Manager at Boveda Inc. in Minnetonka MN, and by night, she’s usually eating tacos. Her experience within the cannabis industry includes event marketing, product development and social media marketing. She enjoys spending her free time reading self-help books, practicing yoga, or watching the latest HBO documentary.


Richard Herod III

General Manager at White Bear Mitsubishi

@whitebearautos @whitebearautos https://www.whitebearmitsubishi.com/

Richard Herod III is the General Manager of White Bear Mitsubishi. In March of 2010, a former Saturn dealership became White Bear Mitsubishi and sold two cars the first month. Five months later (August, 2010), Herod was named general manager. Since then, the dealership has grown to now selling approximately 100 new vehicles a month and an equal number of used. White Bear Mitsubishi has been #1 Mitsubishi dealer in Midwest, and #2 in the nation, for several years. Under his leadership the dealership supports, among other community efforts, Second Harvest Heartland, Memorial Blood Centers, White Bear Lake Marketfest, Woodbury Days, White Bear Lake’s Polar Plunge for Special Olympics Minnesota, Grand Old Day, Cystic Fibrosis, and Twin Cities Pride. White Bear Mitsubishi embraces and celebrates diversity, shown through support of publications, events, and celebrations of the LGBTQ community. Herod’s parents both are deaf, and he has been active with the hearing impaired all his adult life. A graduate of St. Paul Central High School, he is a prime mover in the fund-raising and administration of a major scholarship program at that school. He knows who’s inside the Bear costume, but he’s not talking.


Word of mouth is one of the best forms of marketing, and one way you can capitalize on that influence is through radio. From endorsements to contesting, radio is a reach medium that helps you get your message out. Missy and Isabella sit down with Bernie to talk about the evolution of radio advertising with the growth of digital, working through the Theater of the Mind, and some of our favorite integrated marketing campaigns.


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Isabella Dotzler

Social Media Strategist

@dip.n.dotz Isabella Dotzler

After graduating summa cum laude from St. Catherine University in December 2016, Isabella joined the Hubbard Interactive team ready to put her Communications, Marketing, and Graphic Design studies to use. While in school, she ran numerous social media accounts for foundations (one funded by Paris Hilton’s grandpa – yes, you read that right) and local nonprofits. Isabella started as a Social Media Coordinator, and has since moved to the role of Social Media Strategist with Hubbard Interactive. In that time she has created targeted content and paid social advertising for over 20+ industry-diverse clients. She also aides in the creative design process with her extensive Photoshop background. When she’s not working, Isabella can be found enjoying a good cup of coffee, participating in the Twin Cities foodie/art scene, and jamming out to various kinds of music. Not country though, sorry not sorry.


Bernie Laur

Director of Digital Sales

@bernielaur @bernielaur

Bernie Laur is the Director of Digital Sales for the Hubbard Interactive – Twin Cities and has been running the Digital Sales organization since October of 2008. Since arriving at Hubbard, Bernie has been instrumental in creating Hubbard’s Social Media Management and Marketing and Digital Display advertising platforms. Bernie and Hubbard Interactive have partnered with sister company, 2060 Digital, to also offer businesses SEO, PPC, Website creation, Email Marketing and Management, Podcasting, and much more. Bernie is a 30 year veteran in the broadcasting and digital fields. Before Hubbard, Bernie was General Sales Manager of WKTI Radio in Milwaukee; he lived the “Hip Hop Dream” as GSM of B96 Radio in the Twin Cities; and he co-created and managed the CBS Retail Group – Twin Cities. Bernie holds a BA in Journalism/Mass Communications from the University of Minnesota – Twin Cities. Having been born and raised in Milwaukee, Bernie is not just a Green Bay Packers fan, he’s a season ticket holder and owner!