Our new Social Media Coordinator Fatin joins Missy and Devin to talk about industry trends, influencer marketing, and why were starting to make more responsible consumer decisions. Were seeing increasing numbers retail stores closing who aren’t succeeding in the digital and online space. Additionally, we dive into the up-and-coming emphasis on micro-influencer marketing, and angry comments on ModCloths Facebook page (listen to the episode to see why). Also – when was the last time you’ve been to a RadioShack?

IMG_1791 IMG_1793


Episode Links


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Devin Johnson

Social Media Manager

@DevRachael @devvine

Devin works by day as a Social Media Manager at Boveda Inc. in Minnetonka MN, and by night, she’s usually eating tacos. Her experience within the cannabis industry includes event marketing, product development and social media marketing. She enjoys spending her free time reading self-help books, practicing yoga, or watching the latest HBO documentary.


Fatin Omerabi

Social Media Coordinator

@fatinomerabi @fatinomerabi

Fatin Omerabi is a Social Media Coordinator on the Hubbard Interactive team. She graduated from the University of Minnesota with a degree in Business and Marketing and is the most recent addition to the team. She assists the Social Media Specialists on a daily basis by creating targeted campaigns and paid social content. Having previously done social media marketing for individual companies in the past, she enjoys the fast pace and ever-changing environment provided by working with an array of clients. Fatin grew up in Edina, MN but prefers eating donuts over cake any and every day of the week. Fatin is also a self-proclaimed movie-buff and Oscar pool winner 3 years running. After moving to California for two years where she, among other things, studied film at the University of California, Berkeley, she is beyond thrilled to continue her journey in her home state.


The Social Feed is back after a winter hiatus, and they discuss a number of recent trends and social media news which include: Instagram, the recent multiple photo upload update, who the most followed celebrity on Instagram who doesnt actually Instagram is, and DONUTS (shout out to Twin Cities Donut Club: @tcdonutclub)! Furthermore, Missy, Jayna, and Jared chat about how some businesses have been greatly effected by politics and current events and talk tactics on how to stay on top of the latest news for social means. Also, they cover ad breaks on Facebook Live, a very viral Facebook Live, as well as Messenger ads for direct promotions oh, and yet ANOTHER platform for stories. Would Facebook and Instagram ever become one? The Social Feed talks the generation gap that separates the Facebook and Instagram audiences. Finally, find out what social media company went public and other related news on them, beyond that. Keep an eye out for upcoming guest speakers in the healthcare industry, and let us know if you want to be a guest on The Social Feed, too!


Episode Links


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Jayna Anderson

Senior Digital Sales Strategist

@jaynaanderson_

Jayna Anderson is the Senior Digital Sales Strategist at 2060 Digital. Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of digital media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social & digital media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future.


Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.


We describe how your business can use Instagram Stories successfully and what trends we’re seeing in the rise of this new tool, plus what we think Snapchat will do to combat it. Learn how you can use Instagram Stories and Instagram Live to grow your business.


Episode Links


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Devin Johnson

Social Media Manager

@DevRachael @devvine

Devin works by day as a Social Media Manager at Boveda Inc. in Minnetonka MN, and by night, she’s usually eating tacos. Her experience within the cannabis industry includes event marketing, product development and social media marketing. She enjoys spending her free time reading self-help books, practicing yoga, or watching the latest HBO documentary.


Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.


Looking for ways to be a leader in your industry? Hubbard Interactive has the answer. Social media is a marketing tool that can promote your business, create a brand voice, and engage your audience. On this episode, we interview Kristi Olson, Vice President and Katie Robison, CMO of Physical Distribution Services and Distribution Personnel Inc. The two companies dominate marketing in the Transportation Industry by utilizing a strong marketing strategy that includes social media.


Facebook:
Labor Services Company
Distribution Personnel, Inc.

Twitter:
Labor Services Company
Distribution Personnel, Inc.

Google +:
Physical Distribution Services, Inc.
Distribution Personnel, Inc.


On This Episode

Jon Atwell

Social Media Strategist

@jonatwel @jon_atwell

[Read in deep monster truck rally voice] Who is Jon Atwell?! Well hold on to your hats ladies and gentlemen because this renegade social media strategist is here to change the game [echoes] game game game. Working at Hubbard broadcasting and weighing in at 200 pounds 6 feet tall, Jon works on a variety of clients. His goal is to create a unique brand and feel for each client and believes that every industry, if displayed in the correct way, can be interesting and engaging to any audience. Jon loves getting to work with clients and create something that both he and the client can be proud of. When he’s not tearing up the social media game you can find him wrestling alligators, running with the bulls, or riding the lighting.


Jordan Nelson

Social Media Strategist

@jordaninaction @jordaninaction

Get your map ready for the journey to find out who Jordan Nelson really is. The 2015 University of Minnesota graduate, Jordan Nelson is a social media strategist that is always up for an adventure. He gets a thrill out of pushing marketing limits and reaching ambitious goals while finding realistic ways of accomplishing success. Jordan may keep his eyes on the stars, but his feet stay on the ground (Thank Theodore Roosevelt for the poster above his bed). He’s more than just a thinker, he can take innovative ideas and bring them to life. Jordan takes pride in his ability to take a brand to the next level, creatively problem solve, and engage diverse audiences.

He’s not your typical cell phone dependent millennial, he still rings doorbells and has a house phone as a reminder of simpler days. If you must know everything, you won’t find your way to his heart by puppies and pizza alone. Paper towels, cake donuts, and lion head rabbits are all you need. Outside of social media, he is a film-fantatic, has an immense love for reality tv, and enjoys reenacting scenes from movies by visiting where they were filmed. Jordan’s closing statement: “Born and raised on the oxford comma.”


Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.


You have heard of the effectiveness of influencer marketing, with macro influencers like Kylie Jenner, Jennifer Aniston, Gigi Hadid, and many more. Although influencer marketing isn’t as expensive as some other forms of advertising, smaller businesses may struggle to set aside funds for it. That is where micro-influencers come into play. On this episode, we interview Deanna Baisden, Marketing Communications Specialist for Scruples Hair Care, on how they use micro-influencers to stand out from their competition.

Scruples Hair Care
Instagram: @scrupleshair
Facebook: @scrupleshaircare
Youtube: @scrupleshaircare


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Deanna Baisden

Beauty Marketing Specialist

@deannabaisden @deannabaisden

At Scruples Hair Care, Deanna combines her international marketing experience and passion for the beauty/fashion space as she leads digital marketing initiatives. In her role, she builds and executes product copy, social media marketing, community management, digital strategy, content creation, public relations and influencer outreach.


Jon Atwell

Social Media Strategist

@jonatwel @jon_atwell

[Read in deep monster truck rally voice] Who is Jon Atwell?! Well hold on to your hats ladies and gentlemen because this renegade social media strategist is here to change the game [echoes] game game game. Working at Hubbard broadcasting and weighing in at 200 pounds 6 feet tall, Jon works on a variety of clients. His goal is to create a unique brand and feel for each client and believes that every industry, if displayed in the correct way, can be interesting and engaging to any audience. Jon loves getting to work with clients and create something that both he and the client can be proud of. When he’s not tearing up the social media game you can find him wrestling alligators, running with the bulls, or riding the lighting.


Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.


With so many different options out there when it comes to way to market to your customer base, this episode breaks down the methods that we have seen success in. This week, we talk about new features that rolled out on Instagram and Facebook, Google data trends, Spotify’s bill board campaign, texting campaigns coming back from the dead, and geo-fencing coupons. All of this ties into how marketers can make fully integrated campaigns, using all of the great resources that are available today.


Episode Links


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Devin Johnson

Social Media Manager

@DevRachael @devvine

Devin works by day as a Social Media Manager at Boveda Inc. in Minnetonka MN, and by night, she’s usually eating tacos. Her experience within the cannabis industry includes event marketing, product development and social media marketing. She enjoys spending her free time reading self-help books, practicing yoga, or watching the latest HBO documentary.


Bernie Laur

Director of Digital Sales

@bernielaur @bernielaur

Bernie Laur is the Director of Digital Sales for the Hubbard Interactive – Twin Cities and has been running the Digital Sales organization since October of 2008. Since arriving at Hubbard, Bernie has been instrumental in creating Hubbard’s Social Media Management and Marketing and Digital Display advertising platforms. Bernie and Hubbard Interactive have partnered with sister company, 2060 Digital, to also offer businesses SEO, PPC, Website creation, Email Marketing and Management, Podcasting, and much more. Bernie is a 30 year veteran in the broadcasting and digital fields. Before Hubbard, Bernie was General Sales Manager of WKTI Radio in Milwaukee; he lived the “Hip Hop Dream” as GSM of B96 Radio in the Twin Cities; and he co-created and managed the CBS Retail Group – Twin Cities. Bernie holds a BA in Journalism/Mass Communications from the University of Minnesota – Twin Cities. Having been born and raised in Milwaukee, Bernie is not just a Green Bay Packers fan, he’s a season ticket holder and owner!


Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.


Knowing your audience and what they want is an important factor to market to them successfully. By using Google Analytics, you are able to see valuable insights that can shape how you run your business. This podcast shares with you the basics of Google Analytics, including: demographics, benchmarking, trend reporting and more.


Episode Links


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Jayna Anderson

Senior Digital Sales Strategist

@jaynaanderson_

Jayna Anderson is the Senior Digital Sales Strategist at 2060 Digital. Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of digital media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social & digital media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future.


Wheeler Morris

Manager, Corporate Podcasting Strategy

@wheelerjmorris

Wheeler oversees all podcasting within Hubbard Radio across the company’s eight markets.


Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.


How will you captivate someone on Facebook in the 1.7 seconds that you have to do so? Facebook advertising allows you to get your ad to just the right people, by letting you choose: geography, age, gender, languages, interests, behaviors & connections. In this episode, we give you an inside look from our Facebook Advertising Expert, on how to target far behind these general audiences. Which leads to more action on your ads, and most importantly, more conversions. 


Episode Links


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Brad Dick

Senior Social Media Strategist

@braddickmn @bdick89

As a Senior Social Media Strategist at Hubbard Interactive, Brad manages his clients’ social media channels to reach, engage with and grow their audience. He’s taken businesses from the ground floor up in terms of their social media presence and has seen growth of more than 500 percent. Beyond increasing reach and followers, Brad takes a lot of pride in his ability to generate real world results and relay information to clients in a way that helps them understand what the numbers actually mean. Outside of work, Brad loves spending time with family and friends. You can typically find him out on the lake and golf course in the summer and the frozen ice skating rinks in the winter.


Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.


Facebook has made some BIG changes this week, including: fixing fake news sources that have been showing up in people’s timelines, along with the new Canvas ad features. In this episode of The Social Feed, we talk about how these changes affect your business, and sprinkle in a little wisdom about Pinterest and what brands can benefit from having a Pinterest page.


Episode Links


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Rachel Kolias

Social Media Coordinator

@rachelkolias @rachelkolias

As a Social Media Coordinator for Hubbard Interactive, Rachel helps our diverse clients advance their brands and achieve measurable marketing goals through a well-executed social and digital strategy. She works closely with our social and creative team to solve problems, educate audiences, engage in conversations, and promote products and services. Besides a love for digital media and social networking, Rachel enjoys playing music, Lindy Hop dancing and supporting local coffee shops.


Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.


If you use Facebook, Twitter or Instagram, you have seen the correct and incorrect use of hashtags. And while many friends might be using hashtags, brands who use them strategically can see huge lift. In this episode, we talk about using hashtags for brand specific campaigns, events, and content.


Episode Links


On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.


Jordan Nelson

Social Media Strategist

@jordaninaction @jordaninaction

Get your map ready for the journey to find out who Jordan Nelson really is. The 2015 University of Minnesota graduate, Jordan Nelson is a social media strategist that is always up for an adventure. He gets a thrill out of pushing marketing limits and reaching ambitious goals while finding realistic ways of accomplishing success. Jordan may keep his eyes on the stars, but his feet stay on the ground (Thank Theodore Roosevelt for the poster above his bed). He’s more than just a thinker, he can take innovative ideas and bring them to life. Jordan takes pride in his ability to take a brand to the next level, creatively problem solve, and engage diverse audiences.

He’s not your typical cell phone dependent millennial, he still rings doorbells and has a house phone as a reminder of simpler days. If you must know everything, you won’t find your way to his heart by puppies and pizza alone. Paper towels, cake donuts, and lion head rabbits are all you need. Outside of social media, he is a film-fantatic, has an immense love for reality tv, and enjoys reenacting scenes from movies by visiting where they were filmed. Jordan’s closing statement: “Born and raised on the oxford comma.”


Jared Ringold

Engineer / Front End Web Developer

@featuringjared @featuringjared

As a Front End Web Developer, Jared updates and maintains the websites for Hubbard Radio’s Twin Cities market radio stations. He also works on a variety of in-house websites and projects that support an array sales initiatives. Jared is a seasoned podcaster, co-hosting and engineering the long-running pop culture and nostalgia podcast The Scope.